Justwatch1mo ago

Performance Marketing Manager (Paid Social)

Berlin · BerlinFull-timemid

MarketingPerformance Marketing Manager

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Overview

We’re looking for a Performance Marketing Manager (Paid Social) to join our Performance Marketing Team. Reporting to the Head of Performance Marketing,

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MarketingPerformance Marketing Manager

We’re looking for a Performance Marketing Manager (Paid Social) to join our Performance Marketing Team. Reporting to the Head of Performance Marketing, you’ll be JustWatch’s in-house paid social expert: the person the business turns to for hands-on platform knowledge across both sides of the company internationally.

The role sits across two pillars. On the JustWatch Media side, you’ll support our Campaigns team as they plan, optimise, and measure paid social campaigns for some of the world’s largest entertainment brands. On The Streaming Guide side, you’ll own user-acquisition campaigns across app and web, driving installs, purchases, and long-term retention for our consumer product.

That blend means you need to be equally comfortable advising on campaign strategy for a major studio release and diving into MMP dashboards to diagnose a drop in day-7 retention. It’s a role for someone who genuinely loves the craft of paid social and wants to sharpen it in two very different contexts.

Plan, launch, and optimise paid social campaigns across Meta and TikTok, supporting both international client campaigns and JustWatch’s own user acquisition efforts.

Analyse campaign performance and large datasets across multiple markets to identify trends, generate insights, and inform optimisation, forecasting, and budget allocation decisions.

Own and contribute to a test-and-learn agenda, designing experiments, analysing results, and applying learnings across campaigns and regions.

Collaborate closely with Design and technical teams on creative testing, tracking, and attribution setup (pixels, CAPI, MMPs).

Monitor key performance metrics such as CPI, purchase costs, retention, and LTV, and take action when performance deviates from targets.

Continuously refine campaign setup (audiences, bidding strategies, placements, and creative rotations) to maximise performance and long-term impact across markets.

3+ years of hands-on experience running paid social campaigns across multiple markets, with strong expertise in Meta Ads Manager and TikTok Ads. You actively build and optimise campaigns yourself, not just oversee accounts.

Experience with app install, web conversion, or e-commerce campaigns, and a solid understanding of the full funnel from click to purchase, including optimisation toward downstream events.

Familiarity with tracking and attribution infrastructure (Meta Pixel, TikTok Pixel, Conversions API, and MMPs such as AppsFlyer or Adjust), with the ability to diagnose issues and collaborate effectively with technical teams.

Understanding of incrementality and measurement, including interpreting A/B tests and lift studies, and working with large datasets in Excel or Google Sheets to extract insights and make recommendations.

Strong communication skills with the ability to explain technical concepts clearly to non-technical stakeholders, and a proactive, curious mindset with a drive to improve both personal performance and team processes.