Field Marketing Programme Manager, EMEA-DACH

GermanyRemotemid

OtherProgramme Manager

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Quick Summary

Overview

Posting Type Hybrid Job OverviewAs Programme Manager, Field Marketing — DACH, you will own the development of field marketing strategy and the delivery of marketing plans across DACH (Germany,

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OtherProgramme Manager

Posting Type

Hybrid

Job Overview

As Programme Manager, Field Marketing — DACH, you will own the development of field marketing strategy and the delivery of marketing plans across DACH (Germany, Austria, and Switzerland), with accountability for commercial outcomes in the region. Working with the Senior Director, International Marketing, you will set the DACH regional marketing agenda, drive pipeline towards meeting aggressive revenue targets, and serve as the in-region marketing authority for sales leadership and senior stakeholders. This is a high-impact, commercially focused role for an in-region marketing-lead, who is as comfortable advising senior stakeholders whilst rolling up their sleeves for excellent execution.

Drawing on deep knowledge of DACH customers, personas, and market dynamics, you will shape and deliver integrated marketing programmes, generating regional campaigns and localising global ones to ensure maximum regional relevance and impact. You will act as a trusted in-region consultant to sales leadership and senior stakeholders — translating business objectives into marketing plans, providing strategic counsel, and ensuring marketing is a true commercial driver to success.

Based in Germany, you work effectively across functions and geographies, holding yourself and others to a high commercial standard. You are proactive, you use your own initiative and succeed in a fast-paced environment. You communicate with authority and clarity, thrive on ownership and collaboration, and bring credibility and gravitas to influence at every level.

You will work closely with UK and US-based marketing teams, leveraging global capabilities to maximise resources, maintain brand consistency, and ensure DACH Marketing’s impact on commercial goals.

Job Description and Requirements

Responsibilities

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7+ years’ professional experience in marketing, with a track record of owning commercial outcomes in a senior field marketing or demand generation role

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Breadth of experience across events, field marketing, demand generation, content marketing, digital marketing, and partner marketing — with the strategic vision to bring these disciplines together into a coherent regional plan.

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Proven ability to engage, influence, and leverage resources cross-functionally, including at senior leadership level

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Strong analytical mindset with excellent attention to detail; able to communicate complex data and insights clearly to both technical and non-technical audiences

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A commercially minded marketing professional with the gravitas and credibility to advise, challenge, and influence at leadership level

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Demonstrated ability to act as an in-region marketing consultant — translating business priorities into marketing strategy and providing trusted counsel to senior stakeholders

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Demonstrable programme management skills, with the ability to prioritise effectively, manage competing workstreams, and maintain rigour in a fast-paced environment

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Confident working across all levels of a business — from field sales to the CMO — and managing complex, senior stakeholder relationships in a fast-paced, matrixed environment

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Background in B2B enterprise software marketing within the DACH region

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Familiarity with legal technology is highly desirable

Requirements

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Bachelor’s degree (or equivalent) in marketing or a related field

7 years’ professional experience in marketing or a related field, with demonstrable seniority

Budget Management, Data Analysis, Demand Generation, Digital Marketing, Lead Generation, Marketing Strategies, Performance Measurement, Program Management, Project Management, Vendor Management