Marketing Expert Consultant

Belgium·Brusselsmid

OtherConsultant

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Quick Summary

Key Responsibilities

Develop and implement integrated marketing campaigns (owned/earned/paid media) aligned with client strategy, focusing on omnichannel consistency and brand experience.

Technical Tools

OtherConsultant

The Marketing Expert role is a consultancy mission at a client site, representing Keystone Solutions. As a Keystone Solutions consultant, you will be hired to work on client projects, bringing your expertise and values to every engagement.

Responsibilities

~2 min read

→Develop and implement integrated marketing campaigns (owned/earned/paid media) aligned with client strategy, focusing on omnichannel consistency and brand experience.
→Translate customer and market data (customer insights, market research) into actions that strengthen engagement and conversion.
→Work Agile: prioritize flexibly, test hypotheses, and continuously optimize (sprints, retrospectives). Iterative innovation is the standard for campaign excellence.
→Plan and manage projects in a structured way (budget, deadlines) in a dynamic environment, with a hands-on mentality.
→Collaborate cross-functionally with commercial teams and external partners to maximize marketing impact.
→Optimize digital sales journeys (conversion optimization) and drive lead generation through user-friendly touchpoints.
→Manage digital ecosystems (knowledge of Adobe Automation is an asset) and adapt strategies based on consumer behavior and emerging trends (e.g., hyper-personalization).
→Experiment with AI as part of daily work to scale quickly and personally.
→Design servicing and commercial campaigns and end-to-end customer journeys (customer journey mapping) aligned with needs and commercial goals, focusing on lifecycle management and CRM integration.
→Commit to permanent campaigning and predictive journey mapping: evolve from one-off actions to sustainable, data-driven communication and use AI to predict future customer needs.
→Identify friction points (growth marketing) in customer journeys and solve them with data-driven solutions before the customer notices.
→Measure and analyze customer campaign performance (KPIs, marketing analytics) and adjust for maximum impact.

Requirements

~1 min read

Dutch: Strong written and spoken communication skills
French: Strong written and spoken communication skills
English: Strong written and spoken communication skills

Master degree in Communication Economics or Marketing

At least 5 years of relevant experience

Minimum 5 years in strategic marketing/communication, preferably in the banking or financial sector (familiarity with complex customer journeys, regulatory frameworks, and investment needs).
Expertise in performance marketing (SEA, SEO, programmatic), data-driven decision-making (Google Analytics, CDPs), and optichannel strategies (integration of online/offline touchpoints).
Strong knowledge of marketing analytics, customer journey optimization, and CRM principles.
Experience with Adobe Automation (preferable).
Knowledge of financial products/services within the investment domain (preferable).
Agile experience (preferable).

Proven experience in project management and implementation of communication strategies within the financial industry.
Strong organizational insight.

Commercial and customer-oriented: focus on customer needs and measurable results (KPIs, ROI).
Strong analytical skills: extract insights from data and translate them into concrete actions.
Project management: organized, detail-oriented, and flexible in a dynamic environment.
Communicative: fluent in Dutch and French (oral/written), a bridge-builder between teams, and strong in stakeholder management.
Creative and critical: challenge the status quo and provide innovative solutions.
Growth hacker mentality: always seeking low-effort, high-impact solutions to boost results.
AI-ready: view AI as a tool for faster, more personal, and efficient work. Experiment with automation, predictive models, and generative AI for content creation, sharing insights with the team.

Expectation: 50% on site & 50% homeworking

Consultancy Nature: You will work on-site as a consultant, representing Keystone Solutions and delivering value to diverse client environments.
Dynamic Projects: Experience a variety of challenges and projects across different industries and client settings.
Turbo-Charged Learning: Benefit from continuous professional development and broad learning opportunities.
Skyrocketing Ambition: Keystone Solutions is committed to your career growth and advancement within the consultancy framework.
Values: As a K-Stone, you bring core values to every engagement, ensuring excellence and integrity in all client interactions.

If you are ready to tackle technical and strategic challenges in a dynamic consultancy environment, apply today at Keystone Solutions Career Portal.