Marketing Expert Consultant

Mission Overview:

The client is seeking a Marketing Expert for a consultancy mission at their site, representing Keystone Solutions. As a Keystone Solutions consultant, you will be hired to work on client projects, bringing your expertise to dynamic environments.Responsibilities:

• Launch, position, and grow a new investment platform, focusing on visibility, acquisition, and measurable impact.
• Develop the complete go-to-market strategy for the platform launch.
• Position the platform against existing competitors.
• Build brand awareness and commercial traction through an integrated marketing mix across all channels (owned, earned, paid media).
• Work agilely and closely with internal stakeholders to deliver successful initiatives.
• Report clearly on impact, results, learnings, and growth opportunities.
• Collaborate cross-functionally with marcom experts, commercial teams, and internal stakeholders to maximize marketing impact.
• Plan and coordinate projects with attention to priorities, budget, deadlines, and stakeholder alignment.
• Embed a test-and-learn approach with A/B testing, experimentation, and continuous improvement.
• Drive clear marcom KPIs, ROI, and growth measurements, translating insights into decisions.
• Analyze campaign performance, consumer behavior, and funnel data to identify friction points and implement optimizations.
• Safeguard brand positioning, consistency, and distinctiveness throughout the customer journey.
• Leverage AI, personalization, and predictive models to make communication more relevant and effective.
• Translate customer, market, and campaign data into high-performing marcom initiatives across digital and traditional channels.
• Take ownership of the platform's growth after launch.
• Develop, implement, and optimize growth strategies and end-to-end customer journey campaigns aligned with customer needs, bank strategy, and commercial goals.

Requirements:

• Master's degree in Communication Economics or Marketing.
• At least 5 years of relevant experience in marketing and communication, preferably with growth marketing in the banking, financial, or investment sector.
• Strong knowledge of marketing analytics, customer journey optimization, CRM principles, and commercial KPIs.
• Proven experience in brand building, ATL campaigns, performance marketing, data-driven decision-making, and optichannel activation.
• Proven experience in project management and implementation of communication strategies within the financial industry.
• Strong organizational insight.
• Experience with Adobe Automation, launching or scaling a digital platform, and agile collaboration in multidisciplinary teams is preferable.
• Commercial and customer-oriented mindset: understanding how marketing contributes to business results and thinking from customer needs and measurable outcomes (KPIs, ROI).
• Strong analytical skills: extracting insights from data and translating them into concrete actions.
• Project-based and hands-on approach: structured, flexible, and results-oriented in a dynamic environment.
• Excellent communication skills in Dutch, French, and English, building bridges between teams and stakeholders.
• Creative and critical thinking: challenging the status quo and providing innovative solutions.
• Innovative and AI-ready: using AI, automation, and generative tools purposefully for faster, more personalized, and efficient work.

Consultancy Advantages at Keystone Solutions:

• Consultancy Nature: You will work on-site as a consultant, representing Keystone Solutions and delivering value to the client.
• Dynamic Projects: Experience a variety of challenges across different client environments, broadening your expertise.
• Turbo-Charged Learning: Benefit from continuous professional development and exposure to diverse learning opportunities.
• Skyrocketing Ambition: Keystone Solutions is committed to your career growth within our consultancy framework.
• Values: As a K-Stone, you bring our core values to every engagement, ensuring excellence and integrity in all missions.

Work Location & Telework:

• 50% on site and 50% homeworking expected.

Language Requirements:

• Strong written and spoken communication skills in Dutch, French, and English.

Certification & Travel:

• No specific certifications or travel requirements mentioned.

If you are ready to tackle technical and strategic challenges in a dynamic consultancy environment, apply today at Keystone Solutions Career Portal.