Senior Growth & Product Marketing Manager

Kixie is building the Revenue Signal Orchestration layer for modern GTM teams.

CRMs store what happened. Kixie turns signals — intent, conversations, timing — into immediate revenue actions.

Today, we power:

• Speed-to-Lead (engage instantly at peak intent)
• Speed-to-Conversation (maximize real connects)

Next: Signal-to-Action — where every conversation triggers automated revenue outcomes.

This role sits at the center of that transition.

This is a hybrid role across:

• Product marketing
• Lifecycle/retention
• Website & funnel conversion
• AI-driven growth
You will own how Kixie:
• Turns product into pipeline
• Turns usage into expansion
• Turns signals into conversion

This is a hands-on, execution-heavy role, not a strategy-only PMM position.

• Define and evolve Kixie’s narrative:
  • Speed-to-Lead → Speed-to-Conversation → Signal-to-Action
  • Translate product capabilities into clear, measurable business outcomes
  • Own GTM for:
    • Feature launches
    • AI capabilities
    • Packaging updates
    • Build playbooks that Sales and CS actually use

• Own onboarding → activation → adoption → expansion
• Build multi-channel lifecycle systems (email, SMS, in-app, outbound assist)
• Partner with Sales and CS to drive:
  • Feature adoption
  • Expansion revenue
  • Improve:
    • Activation rate
    • Time-to-value
    • Net revenue retention

• Own the website as a conversion engine
• Continuously test:
  • Messaging
  • Structure
  • Offers
  • Demo flows
  • Improve:
    • Demo conversion rates
    • Trial activation
    • Inbound → outbound assist flows

• Use AI to:
  • Generate and test messaging at scale
  • Analyze conversation + CRM data for insights
  • Build lightweight workflows and agents
  • Run a continuous experimentation loop:
    • Hypothesis → test → learn → deploy
    • Increase experiment velocity across funnel stages

• Own VOC system across:
  • Calls
  • CRM data
  • Customer interviews
  • Translate insights into:
    • Messaging improvements
    • GTM changes
    • Product feedback
    • Work directly with Product on revenue-impacting decisions

This is a revenue operator role embedded in marketing.