Senior Specialist, Social

Known is what happens when a data science firm and a creative agency stop arguing and start collaborating. We were built from scratch with PhD data scientists and award-winning creatives working on the same briefs, from day one. That structure earned us an Ad Age #3 A-List ranking, back-to-back Data & Insights Agency of the Year wins, plus Emmys, Cannes Lions, Clios, and Effies across clients in finance, tech, entertainment, consumer goods, and real estate. We're distributed across the U.S. and unapologetically ambitious.

If you're tired of choosing between doing smart work and doing creative work, you'll fit right in here.

About the role:

The Media Science team continues to grow and so does our need for a Senior Specialist on the Paid Social team. This position is responsible for the creation, maintenance, and optimization of our social ad campaigns, using analytics, automation, and piloting internal tools. While they will be working in a team with at least one more senior member, this position is assuming experience executing and reporting on paid social campaigns, and therefore some ability to do so independently. Senior Specialists are expected to have excellent critical thinking skills, with an innate sense of curiosity and the desire to explore new ways to evolve and improve campaign setup to deliver ROI for our clients. In addition, time and project management skills are key to being successful in this role.  

Being a Senior Specialist at Known is a unique opportunity for those pursuing a career in this field. In addition to the analytics and operations which form the basis of our campaigns, our social analysts many times work directly with clients, attending client meetings and presenting recommendations and results with support from more senior members. They are responsible for contributing significantly to deliverables, including regular campaign optimizations.

• →Leading in all elements of a social campaign launch, including campaign setup, ad trafficking, and QA across platforms like Meta, TikTok, Reddit, Pinterest, YouTube, or Snap.
• →Day-to-day monitoring, management, analytics, optimization, and development of assigned campaigns
• →Assist in campaign planning process with recommendations across campaign approaches, audience targeting, and measurement
• →Independently build and present campaign-related analyses and performance results.  These analyses can include everything from general reporting to audience deep dives, bid approaches, experiment results, creative analysis, and landing page strategy.
• →Derive and implement optimizations and new campaign strategies, such as new bid approach, ad copy A/B tests, and audience testing to improve performance
• →Ideate on new analytical methodologies for optimizing our campaigns
• →Validate data analyses by reviewing and performing audits of our data in reporting or creating new analyses that better serve our clients or improve our efficiency
• →Management of media finance and billing needs for paid social campaigns
• →Staying current with these latest in industry changes as far as it pertains to social media wand AI enhancements. 

• 2-3 years of professional experience working directly with paid campaigns on Social Media platforms such as Meta, YouTube, LinkedIn, Reddit, or TikTok, X
• 2+ years professional experience in analytics, advertising, ad tech, or media
• Experience managing paid social campaigns through Sprinklr a huge plus
• Can exhibit technical leadership and critical thinking by reviewing and identifying campaign setup errors or opportunities to optimize to improve results 

Skills, Abilities, and Knowledge

• Understanding of the fundamentals of social media advertising
• Knowledge and in-platform experience with Facebook/Instagram, YouTube, TikTok, Reddit, or LinkedIn
• High proficiency with Excel
• Strong math and statistics foundational knowledge
• Proven ability to work independently and efficiently
• Attention to detail 
• Time management 
• Excellent verbal and written communication 
• Experience presenting work to internal teams and clients and the desire to develop this area
• Aptitude for deeply interpreting data/analytics  
• Prior agency experience is a plus

Competencies 

• Detail-oriented with a desire for managing the quality & accuracy of analytics, including checking your own and others’ work
• A desire to work on challenging problems that require flexibility in approach 
• Ability to think strategically, analytically, and proactively about diverse business problems
• Collaborative attitude
• Self motivated and exhibits initiative
• Willing & able to learn quickly
• Abundant intellectual curiosity and integrity

All this might sound great, but you’re probably still wondering, “Would I be a good fit for Known?” or “Would Known be a good fit for me?” Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There’s always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.

Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.