PPC Strategist (B2B Paid Media & Analytics)

United States·Blue BellSalarymid

OtherStrategist

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Quick Summary

Key Responsibilities

Build, manage, and scale PPC campaigns across Google Ads and other paid platforms Own performance metrics including CPL, CPA,

Requirements Summary

3–4+ years of hands-on PPC experience Proven B2B marketing experience Expert-level knowledge of Google Analytics and tracking platforms Strong experience with conversion tracking, attribution,

Technical Tools

OtherStrategist

LB Capital is a performance-driven organization focused on scaling businesses, generating high-quality B2B opportunities, and driving measurable growth. Our team operates with a results-first mindset—where execution, accountability, and data lead every decision.

Responsibilities

~1 min read

→Build, manage, and scale PPC campaigns across Google Ads and other paid platforms
→Own performance metrics including CPL, CPA, and ROI
→Develop and execute media buying strategies aligned with B2B growth goals
→Conduct keyword research and audience targeting to identify high-value opportunities
→Implement and manage tracking systems (Google Analytics, Google Tag Manager, attribution models)
→Analyze campaign data to optimize performance and improve conversion rates
→Leverage AI tools for campaign optimization, automation, and data insights
→Manage budgets across multiple campaigns to ensure efficient spend allocation
→Collaborate with internal teams on ad creative, landing pages, and funnel performance
→Continuously test and refine campaigns to improve results

Requirements

~1 min read

3–4+ years of hands-on PPC experience
Proven B2B marketing experience
Expert-level knowledge of Google Analytics and tracking platforms
Strong experience with conversion tracking, attribution, and data analysis
Experience with Go High Level (GHL)
Experience managing campaigns across platforms (Google Ads, Facebook, etc.)
Working knowledge of AI tools in marketing (applied to optimization and performance)
Strong understanding of media buying, SEM, and performance marketing principles
Proven ability to improve and scale campaign performance