Assistant Manager, Digital Merchandising and Retail Marketing (B2B)

This role covers operations in the B2B Retail eCommerce platforms, but does not cover LEGO.com D2C platform.

Core Responsibility covers the following 4 area to enhance our digital catalog, improve the digital shelf, and online presence.

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  Content Optimization: Set up and refine product pages and brand stores to boost visibility and engagement.

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  SEO Enhancement: Optimize product titles and descriptions for search engines.

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  Campaign leadership: Design online brand campaigns and landing pages, supervised by Retail Marketing Manager

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  Retail Media: Plan and execute media activations, supervised by Retail Marketing Manager.

To excel in this role, the following elements are expected:

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  Localization: Adapt content for different languages and customer needs.

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  Creative Collaboration: Work with creative teams to ensure content quality.

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  Performance Analysis: Use analytics to inform strategy and drive improvements.

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  Team Coordination: Collaborate with sales and marketing to align brand strategies.

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  Regional Consistency: Maintain consistent brand delivery in the APAC region.

The eCommerce team is a passionate team with a strong growth mindset and curiosity for test and learn. The team plays a critical role not only as a sales growth driver but also as a brand builder to bring the great brand experience to shoppers and consumers.

This role, Assistant Manager Digital Merchandising and Retail Marketing, will lead the holistic digital merchandising in the eCommerce from planning campaigns supervised by eCommerce Retail Marketing Manager to designing Brand pages, setting up Product Detail Pages, day to day optimizations and test&learn initiatives. It requires a deep understanding of the brand strategy and campaign objectives to deliver the cohesive merchandising structure. Successful applicant is highly encouraged to bring digital/eCommerce expertise and experience to not only drive the success of the channel, but to help build stronger digital capabilities in the Sales team and overall BU Japan to innovate for the future.

• Minimum Bachelor’s degree in Business, Marketing, Analytics or related field (or equivalent commercial experience)

• 3+ years experience in the eCommerce digital merchandising, retail marketing or related field. Experience from consumer packaged goods and/or children’s category strongly preferred

• Working knowledge of eCommerce sites and retail marketing tools/landscape

• Ability to partner with cross functional teams including but not limited to sales, brand marketing & analytics, in order to tackle complex problems and deliver results

• Strong written and verbal communication skills; able to present data in an organized manner

• Language Fluency in both written and Japanese and English

#LI-JL3

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

Here is what you can expect: