Marketing Director

• Lead the team to develop India go-to-market brand & portfolio strategy, and the local communication strategy / execution plans for all themes/campaigns across all audiences while ensuring balanced approach across all retailer channels.

• Drive efficiency and effectiveness in the execution of local marketing plans and media performance, helping to drive the marketing innovation agenda and a test & learn focus, aligning strongly with digital and trade.

• Inspiring change and putting the consumer/shopper voice at the heart of decision making and developing GTM strategies underpinned by sound market insights.

• Foster strong internal relationship with related partners to champion global direction and share/adopt the best methodology.

• Role model The LEGO Group’s Marketing approach (OESP) to planning and tracking performance with the team. Work closely with the team to continue to optimize processes to ensure efficiency.

• Lead & optimize agency relationships as well as strong partnerships with IP partners developing and completing joint business plans.

• Translate global insights and campaigns into local insights and campaigns

• Full accountability for all franchises, being responsible for the brand team’s budget management, ensuring a flexible and agile approach to full year spend based on in-year traction.

• Represent the brand and franchises at wider India business planning & traction meetings – providing insight and corrective actions.

• Collaborate closely with counterparts in local BU Team, Sales and Operations to drive the overall brand and business strategy and take fast decisions on critical topics.

• Play key business leadership role as a member of BU leadership team.

• Embed and sustain a workplace culture in the respective team (LEGO Brand Framework, Leadership Playground, D&I and Wellbeing)

• Support individual development through HR core processes, IDPs, training, and ongoing coaching and sparring.

• Role-model integrated marketing ways of working with Trade, Digital, Public Relations, Marketing Planning & Effectiveness teams.

This role will be part of the Markets & Channels APAC Market Group team, a group of professionals who support markets and channels across APAC to deliver The LEGO Groups vision and short term as well as long term business results.

• Strategic marketing background with track records of strong business performance related to Indian and Southeast Asian consumer/shopper insights

• Be able to balance between taking and using global solutions as much as possible while also having the creativity, drive and appetite to drive innovation adapting and in some cases developing local solutions tailored for the local market Audience.

• A creative approach backed by data insights and a track record of developing innovative, impactful marketing solutions.

• Strong team leadership and the ability to inspire teams.

• Experience in PR and amplifying brands through partnerships and external opportunities

• Experience with a major brand or with FMCG or a similar consumer-focused fast-paced marketing environment

• Experience working in Matrix Organization

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

Here is what you can expect: