Senior Performance Marketing Manager

About Luxehouze

Luxehouze is a fast-growing omnichannel luxury marketplace operating across Indonesia and Singapore, serving high-value customers in watches, fashion, and beauty. We operate in an environment where trust, speed and excellence matter, and where outcomes matter more than activity.

We are looking for a Senior Performance Marketing Manager who takes responsibility naturally, thinks in outcomes and wants to build, improve, and scale — not just “execute tasks.”

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  Lead the planning, execution, and optimization of performance marketing campaigns across Meta, Google, and other paid acquisition channels to drive scalable business growth.

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  Develop data-driven media strategies, including budget allocation, audience segmentation, bidding strategies, and full-funnel campaign planning.

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  Drive continuous optimization through performance analysis, creative testing, audience refinement, and channel experimentation to maximize efficiency and ROI.

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  Oversee A/B testing frameworks across creatives, audiences, landing pages, and placements to improve conversion performance and customer acquisition.

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  Ensure accurate measurement infrastructure, including UTMs, pixels, attribution setup, conversion tracking, and marketing analytics frameworks.

• Work closely with the Brand, Sales, Growth, and BI teams to ensure media plans are aligned with brand direction and business goals.

• Act as a strategic partner to senior leadership by providing recommendations on acquisition strategy, investment priorities, and growth opportunities.

• Mentor and develop junior performance marketing team members through coaching, capability building, and performance management.

• Own performance reporting and analysis across key metrics including CAC, ROAS, MER, LTV, CTR, CPM, CVR, and incrementality.

• Translate campaign performance data into actionable business insights and recommendations to improve marketing effectiveness and efficiency.

• Build and maintain performance dashboards to ensure visibility, data accuracy, and timely decision-making across stakeholders.

• Present regular performance updates, growth insights, and optimization recommendations to leadership teams.

• Stay ahead of industry trends, platform updates, and emerging technologies to maintain a competitive advantage.

• Identify and test new growth opportunities, channels, audiences, and performance marketing innovations to scale customer acquisition profitably.

• Champion a test-and-learn culture by continuously improving marketing frameworks, experimentation methodologies, and best practices.

• 10–12 years of hands-on experience in Performance Marketing, preferably within startup environments, with exposure to luxury, e-commerce, or high-value product categories.

• Strong experience in developing data-driven media plans based on market trends, historical performance, and business objectives.

• Proven track record of profitably scaling paid acquisition campaigns across Meta and Google platforms.

• Prior experience mentoring or coaching junior team members is a strong advantage.

• Familiarity with Meta Ads Manager, Google Ads, and Google Analytics (GA4) is a must.

• Proficient in tracking, attribution, and performance reporting (UTMs, pixels, conversion APIs).

• Analytical mindset with the ability to interpret campaign metrics and suggest optimizations.

• Up-to-date knowledge of ad tech, trends, and platform updates.

• Creative testing mindset with the ability to identify winning creatives and scale them.

• A highly meticulous, hands-on, and solution-driven professional with the agility to succeed in a fast-moving startup environment.

• Fast learner with strong curiosity and a desire to grow into a performance marketing expert.

• Results-oriented and comfortable working with numbers.

• Hands-on and proactive, with a willingness to get involved in campaign execution.

• Able to thrive in a fast-paced, collaborative environment.