Director, Visual & Digital Storytelling

• →Develop the visual identity and storytelling approach for each brand in our portfolio
• →Partner closely with Art Directors to align on creative vision and execution across all touchpoints
• →Translate brand strategy into compelling digital-first content across channels
• →Conceptualize and execute innovative campaigns, product storytelling, and social content
• →Build clear, differentiated visual directions tailored to each brand’s audience

• Lead end-to-end content creation: concepting, storyboarding, shooting, and editing
• Lead shoot photography and video content—from high-production campaigns to agile, scrappy social assets
• Help direct on-set production, ensuring creative vision is executed to the highest standard and that the content can be used as we see fit.
• Maintain a balance between polished brand campaigns and fast-paced digital content

• Manage and mentor a team of photographer/videographer, video editor
• Set clear creative expectations, workflows, and standards across the Studio
• Foster a collaborative, high-performance, and creatively inspiring environment
• Allocate resources efficiently and ensure projects are delivered on time and on budget

• Work closely with Art Directors, Marketing, Brand, and Social teams to ensure alignment across campaigns and content initiatives
• Collaborate with stakeholders to translate business objectives into compelling creative output
• Serve as a key creative partner in campaign development and execution

• Lead content strategy with a strong understanding of platforms like Instagram, TikTok, YouTube, and emerging channels
• Ensure all content is optimized for engagement, performance, and platform-specific best practices
• Stay ahead of trends in beauty, content creation, and digital storytelling
• Leverage AI tools and technologies (e.g., generative imagery, video editing, automation, and content optimization tools) to enhance efficiency, scalability, and creativity
• Identify opportunities to integrate AI into workflows without compromising brand integrity

• Develop compelling narratives and storyboards for campaigns and content initiatives
• Clearly articulate and present creative concepts to internal stakeholders and leadership
• Bring a strong point of view while remaining adaptable to feedback and business needs

• Navigate challenges with creativity, resourcefulness, and a solutions-oriented mindset
• Operate effectively in both structured and fast-moving environments
• Continuously improve processes, workflows, and creative output

At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline.  We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the “new” without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity. As set forth in Maesa’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Maesa is the next-gen beauty company, where bold ideas become beautiful brands. We ignite the dreamer and doer in each of us. We move at the speed of culture to push boundaries and redefine possibilities unleashing #maesamagic everyday. By fostering a start-up spirit, we equip everyone to lead with accountability & execute with excellence. We champion each voice and empower every journey, creating an environment where we celebrate diversity of thinking, calculated risk taking, and cutting-edge innovation. Growth is personal, intentional, and limitless.

#LI-Hybrid