Demand Generation Lead (Remote)

United States·BurlingameRemotelead

OtherDemand Generation

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Quick Summary

Overview

Role Overview Create a robust marketing plan, working closely with key stakeholders. GTM strategy planning. Segment the market and develop a plan to acquire new clients using innovative online channels. Creating and scaling up outbound strategy. Creating successful ABM campaigns.

Requirements Summary

Willingness to work in high-paced startup environment. Experience working with early-stage startups and in martech/ecommerce domain. Strong attention to detail. Must have done online events like webinars and podcasts.

Technical Tools

salesforcesegmentecommercesaas

Role Overview

Create a robust marketing plan, working closely with key stakeholders.
GTM strategy planning.
Segment the market and develop a plan to acquire new clients using innovative online channels.
Creating and scaling up outbound strategy.
Creating successful ABM campaigns.
Experience with email automation tools like outreach.io and CRM tools like Salesforce.
Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
Manage various email campaigns, including the template designs, calls-to-action, and content used in our email campaigns.
Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.

Must Have

Willingness to work in high-paced startup environment.
Experience working with early-stage startups and in martech/ecommerce domain.
Strong attention to detail.
Must have done online events like webinars and podcasts.
Good organization and planning skills.
Excellent written and verbal communications skills.
Excellent attitude and desire to learn.
Must have experience designing digital marketing, content marketing, SaaS product marketing strategies for startups.

Location of work: EST/PST (Remote)