Senior Strategist, Paid Social

United States·Denversenior

OtherPaid Social

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Quick Summary

Key Responsibilities

Serve as the primary day-to-day strategic lead for a portfolio of client accounts across Meta and TikTok, with additional channels in consideration such as Pinterest Own media strategy,

Technical Tools

OtherPaid Social

At MarketOnce, we empower businesses with the insights and strategies they need to excel in today's dynamic market. With a strong foundation in market research, we offer innovative solutions in research, software, consulting, advertising, and marketing to corporate, private equity firms, and other organizations seeking to achieve their goals.

About the Role

~1 min read

Serve as the primary day-to-day strategic lead for a portfolio of client accounts across Meta and TikTok, with additional channels in consideration such as Pinterest
Own media strategy, campaign planning, and account growth roadmaps for your client
Translate performance data into insights and a clear point of view on what to do next
Build and execute growth plans that expand scope, spend, and results within your existing accounts
Lead client communications, including reporting cadences, strategy presentations, and QBRs
Partner with production, creative, and analytics teams to ensure strategy translates into execution
Evaluate and advise on measurement approach across MMM and MTA models
Diagnose signal and tracking issues across pixels, APIs (Conversions API), catalogs, and Shop integrations
Stay current on all major ad formats and placements across Meta, TikTok, and Pinterest

5+ years of paid social experience, with demonstrated senior-manager-level ownership of client accounts
Deep working knowledge of paid social ad platforms including Meta, TikTok, and Pinterest
Strong grasp of media strategy and account growth planning, not just optimization within existing budgets
Working understanding of MMM and MTA measurement models, and when each applies
Fluency in pixel and API-based tracking, including Conversions API, catalog feeds, and Shop functionality
Command of the full range of Meta and TikTok ad formats and extensions
Excellent client communication skills, comfortable presenting strategy and performance directly to clients
Strong analytical skills with the ability to turn a report into a decision
Agency experience strongly preferred