Managing Consultant, MarTech (EMEA)

Location: Remote. Continental Europe or compatible time zone preferred. (roughly UTC-1 to UTC+3)

Clients: Global. Primarily EMEA and North American.

Employment: Full time contractor, engaged directly. This is our standard outside the US. 

Reports to: VP of Solutions 

Salary Range: $70,000 - $125,000 USD annually, plus bonus/commission based on growth of client accounts. Compensation dependent on candidate experience and location.

About McGaw

Our Mission at McGaw.io is to help companies of all sizes realize their customer data is their most valuable business asset, and we help them realize that through customer data infrastructure, high power analytics, marketing automation, personalization, and funnel optimization.

McGaw.io supports businesses with analytics, marketing automation, customer data platforms, data piping, websites, AB testing, and all sorts of marketing operations. As we derive insights from these technical efforts, we also inform & execute growth strategies that routinely move the needle for our clients. 

Our track record is impeccable, and our leadership has supported some of the fastest-growing companies in the world. McGaw.io’s core client base sells online and has complex data and marketing practices that drive our team to dig deeper every day.

Own client engagements end to end. Hold the relationship, set the strategy, design the solution, and deliver it with a team you direct. Grow the accounts you hold and help win the next ones.

This is a player-coach hybrid. Splitting a senior consultant into a strategist and a technical lead costs more than it saves, and the accounts that need both do not respect the split anyway.

This person is credible in a CMO's office and credible in a CDP workspace. They present a roadmap on Tuesday and debug identity resolution on Wednesday.

Three problems this role solves:

1. Clients get relationship coverage and technical coverage from different people, and outside North America, at the wrong hour.
2. Expansion happens late, because the person who sees the opportunity cannot price it.
3. Pre-sales competes with delivery for the same few senior people.

Account ownership

• →Own the relationship. You are the primary contact and the person an executive calls when they are unhappy.
• →Run the cadence: biweekly client meetings, monthly roadmap and SOW reviews, quarterly business reviews.
• →Keep three or more months of planned work on the roadmap for every account.
• →Protect the budget. Flag pacing, overages, and under-use as soon as the trend appears.

Strategy

• →Find where the client's revenue leaks across acquisition, conversion, and retention. Tie every recommendation to a metric and a business outcome.
• →Build growth roadmaps with the client, not at them.
• →Show what moving to a stage of maturity is worth to them.

Technical leadership and hands-on work

• →Design the stack architecture: CDP, analytics, lifecycle messaging, warehouse, and the integrations between them.
• →Do the strategic hands-on work yourself: taxonomy design, measurement plans, attribution modeling, segmentation logic, QA of critical builds.
• →Direct engineers and contract developers. Review their work before it reaches the client.
• →Delegate on purpose. Your time is worth more on strategy than on tag deployment. Know where that line sits on each account.

New business

• →Supports some pre-sales discovery to identify opportunities and needs.
• →Build the proposal: scope, phasing, level of effort, and the business case. Present it live. We do not send proposals cold.
• →Price work so it stays profitable. An accurate estimate beats a heroic recovery in month four.
• →Support the Sales team through the close, and take the account into delivery where it makes sense.

Commercial

• →Every scope change gets estimated, documented, and confirmed in writing before work starts.
• →Drive expansion on your portfolio. You are measured on it.

Required

• Fully fluent in English. That is the company's working language.
• 8+ years in consulting, agency, or professional services. At least 4 owning client relationships directly.
• Understand the full marketing lifecycle: demand generation, nurturing, acquisition, retention, and growth. You can tell a client which stage is costing them money, and why.
• Understand how martech drives marketing, from ads to CDPs to marketing engagement platforms, CRM, and analytics.
• Advise on the systems below, not just use them. Which tool fits, how the pieces connect, what each costs to run badly, and how to get more from what a client already owns. High-level familiarity is not enough here.
• Review a funnel report, a cohort, and an attribution model, and challenge what they claim.
• Track record retaining and growing accounts, with numbers you can describe.
• Pre-sales experience: discovery, scoping, and proposals you then delivered against.
• GDPR and consent handled as part of the work.

Systems. Depth in at least three groups, working familiarity with the rest.

• Customer data platforms: Segment, Hightouch, RudderStack
• Analytics: Amplitude, Mixpanel, GA4
• Lifecycle and marketing automation: Braze, Customer.io, HubSpot, Marketo, Iterable
• Warehouse and transformation: Snowflake, BigQuery, dbt
• Tag management: Google Tag Manager, server-side GTM
• CRM: Salesforce, HubSpot
• Consent management: OneTrust, Cookiebot, Didomi

Preferred

• Multilingual with professional working proficiency in English as well as German, French, Spanish, or Italian.
• Engagements across multiple countries or regulatory regimes.
• Work across both European and North American clients.

• Many stacks in a year instead of one stack in five. Different industries, scale, and failure modes.
• The customer data layer is changing right now. Warehouse-native patterns, composable CDPs, and reverse ETL are replacing a decade of assumptions. You build on the new pattern.
• We work across the full client stack, not just individual systems or specific vendors. You see how it all fits together, which is where the hard problems are visible.
• You own the full commercial arc of an account, from discovery through renewal. At a larger firm that is three people's jobs.
• Both the European and North American markets from one seat.

Month 2

• Onboarded onto your accounts and current on every tool in their stacks.
• Time tracked in Harvest weekly, without reminders.
• Every account has a current-state assessment and named client objectives.

Month 4

• Running your accounts independently: meetings, roadmap reviews, scope conversations.
• Every account has three or more months of planned roadmap.
• Zero undocumented scope changes.
• Labor efficiency ratio of 2.5 or better across your portfolio.
• Contributing scope and estimates to proposals.

Month 6

• 90% of client objectives hit within the project timeline.
• Client approval for a case study or testimonial on at least one account.
• Labor efficiency ratio of 3.0 across your portfolio.
• Running discovery and writing proposals end to end.

Month 9

• 80% retention of your accounts in recurring contracts over a rolling three months.
• One account expanded in scope or revenue, sourced and priced by you.
• Your proposals deliver at or above target labor efficiency. Your estimates hold up.

• Not a pure strategy seat. You will be in the tools. If you have not touched an implementation in three years, this will not go well.
• Not a pure technical seat. About half your week is relationship, strategy, and commercial work.
• Not a prospecting seat. You run discovery, write proposals, own expansion, and earn commission on it. You do not cold prospect.
• Not a management seat at hire. You direct a project team. Direct reports come later, if the business grows and you have shown you can.

• Never Settle, Be Amazing. Fix it properly, not just enough to close the ticket.
• Get Better Every Day. Ask for feedback and change what you do when you get it.
• Give Context and Set the Stage. Nobody on your account is surprised by what you already knew.
• Let the Data Create Transparency. Recommendations come with evidence. So does bad news.
• Show Hospitality to Build Trust. Clients and teammates get proactive, responsive treatment.

Plus extreme ownership. Own the outcome, surface blockers early, and never hand a problem back to the person who gave it to you.

McGaw is a customer data and revenue operations consultancy. Clients come to us with traffic, tools, and data, and no system connecting them. We find where revenue leaks across acquisition, conversion, and retention, then we fix it with our hands on the keyboards.

The CDP is the center of most of our work. We build on Segment, Hightouch, and RudderStack, chosen per client. We work across the full client stack, not just individual systems or specific vendors.

Our clients are in North America and Europe. Your portfolio will be a mix.

Month 1. Learn our clients, cadence, and tooling. Shadow live accounts on both the client and technical sides. Sit in on pre-sales calls. Start owning one account.

Months 2 and 3. Take full ownership of your first accounts. Run the meetings, build the roadmaps, direct the build. An experienced account owner stays close.

Months 4 to 6. Run your portfolio independently. Hit your labor efficiency target. Start running discovery and writing proposals.

After 6 months. You own the commercial and delivery arc on your accounts, from first discovery call through renewal. New hires learn from you.

What is hard. The role spans two jobs and will pull you both ways in the same week. Pre-sales competes with delivery, and both are urgent. Work is billable by the hour, so time tracking is not optional. A portfolio across two continents splits your day in half.