Manager, Growth Analytics

The Manager, Growth Analytics is tasked with partnering with key internal and client teams to oversee measurement, insights and performance optimization deliverables. The ideal candidate can push beyond the obvious answers and quickly use the data, tools, analysis techniques and resource partners to get to the root of story. The Manager, Analytics is a subject matter expert, but also eager in the desire to learn and further develop the discipline.

• →Ownership of ongoing analytics and measurement programs for media planning and investment solutions
• →Work with internal and client stakeholders to development measurement plans including establishing campaign performance benchmarks, media goals, and statistical framework
• →Manage dashboard and insights programs across campaigns, competitive intelligence, audience analytics leveraging the Mediabrands Audience Measurement Platform
• →Ownership of brand health survey research programs (insights development, presentations, optimization recommendations) including coordination with external measurement partners such as comScore, Research Now, and Kantar
• →Responsible for client communication including reporting, requests and questions
• →Manage timelines for dashboards and other client insights deliverables

• Strong understanding of advertising measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams
• Experience developing insights from third-party ad serving and digital analytics/attribution tools: DoubleClick, Adobe Analytics, Google Analytics, Visual IQ, etc.
• Experience with statistical analysis, including test design and sample requirements
• Proficiency with at least one statistical software package such as R and Python.
• Proven ability to digest and explain complex ideas to a diverse group of stakeholders; including data visualization/dashboards using tools such as Tableau and Datorama

• 4+ years analytical experience, preferably in the advertising or media industry
• General programming experience (SQL, Python, Excel VBA, etc.)
• High proficiency in Microsoft Office suite (Excel, PowerPoint)
• Ability to work under pressure and manage multiple priorities
• Must be a team player but also can work individually
• Experience developing custom measurement solutions; including survey design and fielding

It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.