Sr. Content Marketing Manager

Manage content across blogs/articles, long-form, video scripts, webinars, and social snippets tied to product capabilities, use cases, pipeline goals, and audience segments, including how-to guides, reports, solution briefs and white papers

Mentor other content marketers and manage relationships with freelance writers and agencies, ensuring quality and consistency across contributors

Develop thought leadership programs for company executives, including ghostwriting, podcast prep, and byline articles for industry publications

Partner with cross-functional marketing teams to translate positioning into always-on content programs that span the full buyer journey

Collaborate with subject matter experts (customers, product managers, data scientists, developers, etc.) to produce accurate, credible, practitioner-grade content

Identify content gaps by analyzing search intent, competitive coverage, analyst reports, and field feedback from sales

Lead a scalable content framework that can support multiple technical personas

Own the content repurposing motion: adapting high-performing assets across formats and channels to maximize the reach and shelf-life of every content piece produced

Support the development of organic content strategy: keyword research, topic clustering, and on-page optimization, with a focus on high-intent, bottom-of-funnel terms

Partner with demand gen to integrate content into nurture tracks, paid amplification, and ABM programs

Lead content distribution across owned channels (blog, newsletter, developer hub) and earned channels (syndication, guest posts, community forums)

Ensure content is discoverable and well-positioned across both traditional search and AI-driven search/answer engines, adapting strategy as the discovery landscape evolves

Track content KPIs: organic traffic, engagement, MQL contribution, pipeline influence, and content-assisted revenue

Contribute to regular content audits; prune, update, and consolidate underperforming assets to protect domain authority

A/B test headlines, CTAs, and formats; use data to iterate quickly and scale what works

Serve as the content partner for product launches: owning the blog post, the launch email, the release notes narrative, and the sales one-pager

Enable the sales team with content that maps to objection-handling moments, competitive comparisons, and proof points

Coordinate with developer relations and community teams to amplify practitioner-generated content and surface customer stories

7+ years of B2B content marketing experience, with at least 2 years at a cloud, data, developer tools, or infrastructure company

Exceptional writing and editing skills. You can go deep on a technical topic and still make it readable for a VP

Demonstrated ability to translate complex, highly technical concepts (data pipelines, cloud architecture, observability, security posture) into clear, compelling narratives

Strong grasp of SEO fundamentals and experience driving measurable organic growth

Proven track record collaborating with product marketing, PMMs, and engineers to ship accurate content on time

Familiarity with the modern data stack or cloud security landscape (e.g. you know what a data lakehouse is)

Background in data engineering, software development, or a technical field — or deep editorial experience covering this space

Experience marketing to developer, practitioner, or highly technical audiences at scale

Hands-on experience with tools like Salesforce, Marketo, Ahrefs/SEMrush, and CMS platforms (WordPress)

Portfolio of published technical content (e.g. long-form guides, whitepapers, or bylines in industry publications)

Strongly process-oriented; comfortable both following established workflows and building new ones; fluent with AI writing and research tools, and experience using AI to automate workflows