Regional Branch Manager, SM

Established in 1989, Morales Capital Group, is a portfolio of companies including MBG, Mexcor International, MFI, Globalternative Solutions, VivaVerse, and Viva Center. It is a primarily a family-owned, multi-generational importer & distributor of alcohol beverages headquartered in Houston, Texas. Founded by Celia Villanueva and joined by her son Eduardo Morales in 2014, MCG has grown to be the 3rd largest alcohol beverage distributor in Texas, the 4th largest spirits distributor in Florida and 6th in California. MCG has cultivated and established a network of partnerships with over 140 regional distributors and control states resulting in reach and presence in all 50 states in the US. MCG offers a carefully curated, diverse portfolio of top-quality brands sourced from all over the world and strives to provide exceptional levels of service to our business partners every day. 

• All-In: Being Accountable; If it’s to be, it’s up to me.
• People: Growing and building partnerships within a family dynamic.
• Future Thinking: Innovative and disruptive in our approach. 

• Develop and implement a comprehensive sales strategy aligned with the company's growth objectives.
• Identify new market opportunities and drive expansion into new verticals or geographies.
• Monitor market trends, competitors, and customer needs to adjust strategies as needed. 

• Lead, mentor, and develop a high-performing sales team, including setting clear goals, providing regular feedback, and fostering a culture of accountability.
• Oversee the recruitment, training, and performance management of sales staff.
• Foster a collaborative environment that encourages teamwork and innovation.

• Drive the achievement of sales targets and revenue goals across all channels.
• Establish metrics for tracking sales performance and ensure consistent reporting to the executive team.
• Identify and pursue strategic partnerships, key accounts, and high-potential opportunities.

• Build and maintain strong relationships with key clients, partners, and stakeholders.
• Ensure exceptional customer experience and satisfaction by aligning sales efforts with customer needs.
• Act as a senior point of contact for major clients and manage escalations when necessary.

• Work closely with other departments (e.g., marketing, product development, operations) to ensure alignment and execution of sales initiatives.
• Participate in executive-level discussions and contribute to the overall business strategy.
• Collaborate with the marketing team to develop and execute demand generation programs that support the sales strategy.

• Manage the sales budget, ensuring efficient allocation of resources to maximize return on investment.
• Prepare regular sales forecasts, reports, and presentations for the executive team and board of directors.
• Analyze sales data to identify trends, areas for improvement, and opportunities for growth.

• Ensure that all sales activities comply with industry regulations and company policies.
• Implement risk management strategies to mitigate potential business risks related to sales.

• Collaborate with peers to strategize on issues that disrupt goal achievement
• A high level of professionalism and confidentiality is crucial to this role
• Establish and maintain effective working relationships with staff and department leaders with the purpose of:
• • Being approachable at all times 
  • Being known as a  trusted resource for knowledge and guidance
• Desire to deliver excellence – Always looking for the very best product in what we do
• Living Above the Line – Exhibiting ownership, accountability and responsibility
• Engaged – Ensuring we all care about MBG and the work we do, from the top - down
• Responsive – We do what we say in a timely manner
• Respected – As professionals, we are known for accuracy in all we say and do
• Confident – Trust in our ability to be successful and make good decisions

• Customer Focus: Actively seeks to understand customer needs and perspectives. Ensures that the voice of the customer is considered in decision-making. Builds lasting customer relationships to drive satisfaction and loyalty.
• Business Acumen: Understands market trends, competitive landscape, and business strategies. Uses this knowledge to identify opportunities and drive profitable growth. Balances short-term and long-term business objectives effectively.
• Strategic Agility: Anticipates future trends and their implications for the business. Quickly grasps new concepts and can pivot strategies when necessary. Is comfortable with ambiguity and able to make informed decisions amidst uncertainty.
• Influence and Persuasion: Skilled in presenting ideas and convincing others to adopt them. Can effectively communicate the value proposition of products and services, leading to successful sales outcomes. Builds consensus and inspires action across different levels of the organization.
• Results Orientation: Focuses on achieving key business outcomes and targets. Demonstrates a strong drive for results by setting high-performance standards and working diligently to exceed them. Continuously monitors performance metrics and  adapts strategies to ensure success.

• 21 years or older
• Knowledge of the industry preferred
• Proven track record in achieving sales goals and executing market programs that support corporate initiatives
• Proven track record of driving revenue growth and leading large, high-performance sales teams
• Strong understanding of sales methodologies, CRM systems, and performance metrics
• Exceptional leadership, communication, and interpersonal skills
• Ability to think strategically and execute tactically in a fast-paced environment
• Experience in the beverage distribution, import/export industry is a plus
• Strong PC application skills in Microsoft Office Suite
• Ability to manage multiple projects effectively and professionally
• Strong organizational and project management skills
• The ability to interact across teams in a fast-paced environment 
• Financial understanding and acumen
• Must be proactive, resourceful, and efficient
• Hold a valid and current driver’s license and ensure reliable, insured transportation is maintained
• Driving record must be within MVR policy guidelines throughout employment
• The policy must include the following minimum coverage: $100,000 for bodily injury, $300,000 for liability, and $50,000 for property damage
• Must be able to pass a background and drug screening for hire and randomly throughout employment