Associate Director, Digital & Customer Engagement Strategy

AD, Digital & Customer Engagement Strategy — Companion Animals

Director, Digital Operations

Companion Animals Brand/Species marketing teams; Digital Operations team (Content, Analytics, Web, SFMC), Global Costumer engagement team, IT, among others.

Rahway, NJ — Hybrid (3 days/week onsite)

The Digital Business Liaison is the strategic connective layer between the Companion Animals business (marketing teams) and the Digital Operations execution engine. Acting as a true business partner. This person aligns business strategy across the full digital ecosystem (web, email/Sales Force Marketing Cloude (SFMC), digital content) into cohesive omnichannel strategies for both pet owners and veterinary professionals.

This is a strategic, execution-accountable role: the Liaison translates business priorities into clear internal digital briefs, plans and prioritizes the digital campaign backlog, and reports performance in ways that inform future business decisions — contributing directly to the long-term growth of the Animal Health business.

• Ensure content accuracy and execution alignment with strategic campaigns
• Build success plans and benchmarks for campaign performance
• Champion cross-species best-practice sharing
• Lead quarterly planning cycles with Marketing & Digital stakeholders

• Strong written and verbal communication skills, with the ability to translate ambiguous business requests into structured, executable digital briefs and act as a fluent "translator" between business stakeholders and specialist digital teams
• Experience managing a backlog or intake process (e.g., prioritization frameworks, ticketing/briefing systems) across multiple concurrent stakeholders or brands
• Working knowledge of digital channels and campaign types (web, email/SFMC, content, paid/organic) sufficient to scope and brief omnichannel and media work accurately — execution expertise not required
• Ability to build trust and credibility with business stakeholders while managing expectations against execution capacity
• Comfort working with performance data and dashboards to build reporting narratives for business audiences — building the dashboards themselves is not required
• A proactive collaborator who can drive execution excellence across a matrixed team without formal authority over execution resources

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in digital marketing, marketing operations, or a business-facing digital liaison/account role
• Experience working within a shared services or Center of Excellence operating model is a plus, particularly in highly matrixed teams
• Familiarity with Veeva, Salesforce Marketing Cloud, or similar CRM/marketing platforms sufficient to brief and interpret execution work
• Project management experience is a plus

• Accountability — takes full ownership of outcomes, following through on commitments even amid ambiguity or shifting priorities
• Collaborative Mindset — builds trust and alignment across cross-functional, matrixed teams, prioritizing shared success over individual wins
• Problem-Solving — navigates complexity with sound judgment, translating challenges into clear, actionable paths forward
• Sense of Urgency — moves with pace and purpose, balancing speed with quality to keep initiatives on track
• Adaptability — adjusts quickly and effectively to shifting priorities, structures, or ways of working, staying productive and steady through change

• Change Catalyst — drives momentum for new ways of working across a matrixed, multi-stakeholder environment

Current Employees apply HERE

Current Contingent Workers apply HERE

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The salary range for this role is

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits.  Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.