Sr. Manager, KA Marketing/Strategy

Job Description

This role will fully support China SAM in implementing strategic, long-term business plans for the Key Strategic Accounts building sustainable engagements and integrating customer insights.

通过实现既定的关键客户/公司战略目标并解决以前未满足和/或不断变化的患者/客户需求来实现价值创造。

He or she leads Value Creation through the accomplishment of the established key Customer/our company strategic objectives and addressing previously unmet and/or evolving patient/customer needs.

• 识别新兴或加速发展的市场和政策动态以及相关见解，以推动关键客户的增长机会。Identifying emerging or accelerating market and policy dynamics and relevant insights to drive growth opportunities with key accounts.

• 了解客户的使命、愿景和发展方向； 其主要利益、优势、劣势、机遇和挑战； 并相应地创造价值主张。Understanding the mission, vision and development direction of the Customer; its key interests, strengths, weaknesses, opportunities and challenges; and creating value propositions accordingly.

• 深入了解大客户未满足和不断变化的需求，并整合其对公司产品管线的影响。Developing an in-depth understanding of the Key Account’s unmet and evolving needs and deducting Implications integrating full our company's portfolio.

• 识别关键客户利益相关者，并了解他们对公司、我们的竞争对手和医疗环境的看法，以及他们对改善患者治疗结果以创造竞争优势的需求。Identifying Key Account Stakeholders and understanding their perspectives on our company, our competitors and the healthcare environment as well as their needs related to improving patient outcomes to create a competitive advantage.

• 基于对市场和客户的深入了解，捕捉短期和长期的商业机会。Capturing short and long-term business opportunities based on in depth Market and Customer understanding.

• 生成创新客户互动解决方案以建立公司在大客户中的核心竞争力Generating Innovative Customer Engagement Solutions to build up our company's competitive advantage in Accounts.

• 评估创新客户互动解决方案的有效性、客户满意度及投入产出比Evaluating effectiveness, customer satisfaction, and ROI of Innovative Customer Engagement Solutions

• 不断优化迭代创新客户互动解决方案，持续推动互动有效性及客户满意度的提升Continuously improving and updating Innovative Customer Engagement Solutions, ameliorate effectiveness of engagement and customer satisfaction

• 与跨部门共创共赢解决方案Gaining CFT to ensure local focus and investment aligned for the Key Account and co-creating win-win solutions.

• 提供合作项目的进度更新并不断修正，实现卓越执行。Providing partnership status updates and initiating course corrections.

• 确保业务团队卓越执行和跟进。Ensuring excellence in execution and follow-up related to entire field team.

• 本科及以上学历，商科、市场营销、临床医学、药学或相关专业Bachelor Degree in Business, marketing, medical, pharmacy or relevant subject or fields.

• 硕士及MBA优先Master Degree and MBA preferred.

• 6年以上客户互动职位的工作经验，3年以上管理经验5+ years of experience working in a customer-facing role and 3+ years of managing experience.

• 5年以上市场经验优先5+ years of experience in Marketing highly preferred.

• 对客户与业务有深入的理解Strong knowledge of customer/business strategy.

• 对中国医药行业有足够的了解Understanding of local healthcare industry.

• 客户细分和定位Customer Segmentation & Targeting (+)

• 客户与市场洞察Customer & Market Insights(+)

• 客户互动Customer Engagement (+)

• 产品知识和产品线管理Product Knowledge & Portfolio Management

• 市场准入Market Access(+)

• 市场管理Market Management

• 价值共创Value Co-Creation(+)

• 商业敏锐度Business Savviness

• 策略规划Strategic Planning

• 人际网络及合作伙伴Networking & Partnership

• 合作影响力Influence

• 主人翁精神和责任心Ownership and Accountability

Current Employees apply HERE

Current Contingent Workers apply HERE