Senior Marketing Manager (6 month maternity leave cover)

Manage venue sourcing, speakers, logistics, registrations, and post-event follow-up

Coordinate the quarterly executive engagement and roundtable format that has been a proven pipeline driver

Build content from every event: Each roundtable produces 5–8 assets across formats and audiences.

Support AEO/SEO content production targeting high-value buyer queries (5 articles/week output target via AI-assisted workflows)

Deliver to AEO strategy and activation plan, including G2 rating and reviews, and customer proof. 

Manage customer stories pipeline - structured case studies for BHP, Woodside, Chevron, Shell in result-led format

Support thought leadership: LinkedIn content cadence, webinar appearances, industry submissions

Coordinate content deliverables across AI in Workforce, Contractor Compliance, Contractor Mobilisation & Cost, Winning Work & Digital Skills Passport. 

LinkedIn campaign execution: sponsored content, message ads, and retargeting campaigns targeted at ICP personas across Owner Operator and Service Provider segments

Manage Google Ads (Search and Display): keyword strategy, ad copy testing, landing page alignment. 

Run always-on retargeting programs to re-engage warm audiences from events, webinars, and gated content downloads

Oversee G2 and review site advertising to support AEO authority and conversion at the bottom of the funnel

Manage paid budget allocation and report on cost per MQL, SQL, and channel-level pipeline contribution monthly

Brief and manage external agency or contractor support where needed.

Execute ABM programs for Tier 1 Owner Operator targets (1:1 named accounts) and Service Provider expansion (1:few cluster model)

Understand AI workflows

Build champion enablement kit: ROI templates, cost-of-non-compliance data, stakeholder-specific one-pagers

Manage LinkedIn targeted ads, content syndication, and always-on paid campaigns

Coordinate nurture sequences in HubSpot across Safety, Finance, Procurement, and HR stakeholder personas

Produce & analyse marketing performance data and optimize campaigns using HubSpot, and analytics tools

Maintain HubSpot campaigns, account accuracy, and inbound lead experience. 

Oversee social media, branding, and merchandise for events. 

Be the primary point of contact across the business for Marketing requests.