Senior Specialist, Marketing Automation

United States·New Yorksenior

MarketingMarketing Automation Specialist

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Quick Summary

Key Responsibilities

Execute the end-to-end technical build of campaigns, translating marketing briefs into technical workflows in our automation platforms that support growth and retention strategies.

Requirements Summary

2+ years of professional experience with a primary focus on marketing automation, marketing operations,

Technical Tools

MarketingMarketing Automation Specialist

Hi, we're Oscar. We're hiring a Senior Specialist, Marketing Automation to join our CRM Team.

Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves—one that behaves like a doctor in the family.

About the Role

~1 min read

The Marketing Automation Senior Specialist develops and executes automated marketing programs across Oscar's marketing automation tools. This person supports the design, build, and launch of complex email and journey-based campaigns. Working closely with Marketing, Data and Operations teams, this person will translate marketing strategies into technical workflows, ensuring flawless and error-free execution.

You will report into the Senior Manager, CRM.

Responsibilities

~1 min read

→Execute the end-to-end technical build of campaigns, translating marketing briefs into technical workflows in our automation platforms that support growth and retention strategies.
→Collaborate with Data and Ops teams to utilize existing data structures and integrations for audience segmentation and journey logic.
→Use SQL to pull defined target audiences and perform troubleshooting to resolve data or logic discrepancies.
→QA all campaign components prior to launch to ensure error-free execution.
→Monitor campaigns performance post-launch to ensure campaigns are performing as intended
→Develop expertise across Oscar's marketing automation tool ecosystem, maintaining templates, content blocks, and campaign development processes to contribute to platform governance, documentation, and best practice adoption.
→Compliance with all applicable laws and regulations
→Other duties as assigned

Requirements

~1 min read

2+ years of professional experience with a primary focus on marketing automation, marketing operations, or campaign execution
2+ years of hands-on experience building complex workflows in marketing automation tools, such as Salesforce Marketing Cloud, Iterable, or Braze, using HTML and AMPscript to build dynamic email templates.
1+ years using SQL to query databases, build data extensions and troubleshoot audience or data issues
Familiarity with Salesforce CRM and Data Cloud for data harmonization and identity resolution

Nice to Have

~2 min read

Salesforce Marketing Cloud certification
Background in B2C Marketing
Proficiency in Analytic and BI tools
Experience in a highly regulated industry like insurance, banking, etc.

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At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care -- an experience made whole by our unique backgrounds and perspectives.

Pay Transparency: Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.

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