Assistant Director of Championships Social Media

Job Function: The Assistant Director of Championships social media is responsible for creating innovative and enthusiastic content for NCAA championship social media accounts. This role will play a crucial part in developing and executing social media strategies to promote NCAA championships across multiple platforms, engaging fans and showcasing the excitement of college athletics. The role involves ensuring consistent communication of the NCAA brand across digital and social media channels, with an emphasis on promoting NCAA Championships and enriching the student-athlete experience.

Job Responsibilities   

• Create and manage the strategy and content for assigned NCAA championship social media accounts, focusing on Facebook, Instagram, TikTok, X (Twitter), and emerging platforms, with an emphasis on:
  • Student-athlete storytelling
  • Championship event social strategy development and execution
  • Driving season-long fan engagement with key digital and social platforms
  • Growing the NCAA brand and public perception
  • Assisting with revenue-generating opportunities
• Additional sport-specific social media community management assignments TBD.
• Create captivating multimedia content for social platforms, including engaging graphics, videos, photography, immersive audio, and written narratives that bring NCAA championships to life.
• Immerse yourself in assigned sport communities, becoming a passionate advocate and trusted voice to drive stakeholder goals and enhance fan experiences.
• Take the helm as the public voice for multiple high-profile NCAA social media accounts, exercising editorial judgment to maintain the organization’s reputation through thoughtful, timely posts.
• Collaborate closely with TNT Sports (Warner Brothers Discovery) to optimize the NCAA’s digital rights partnership, creating a seamless and engaging content ecosystem across all platforms that amplifies the NCAA brand.
• Leverage advanced analytics to monitor and interpret social platform metrics, using data-driven insights to continuously refine and improve our social media strategies.
• Serve as a knowledgeable resource and educator for NCAA membership and national office stakeholders, keeping them informed on social media trends, best practices, and performance metrics.
• Act as a liaison across NCAA Championships, ensuring consistent, high-quality content across all NCAA social platforms while maintaining brand integrity.
• Navigate Association policies and guidelines, balancing NCAA brand protection with partner support to drive mutual success and growth.
• Embrace new challenges and opportunities in the ever-evolving world of social media and sports marketing, adapting your skills to meet the changing needs of the organization.

Job Requirements      

• Education Required: High school diploma or equivalent required.
• Bachelor's degree preferred
• Three to five years digital and/or social media experience.
• Excellent written and oral presentation skills.
• Strong organizational skills.
• Experience in sports, entertainment, or related industries (preferred).
• Experience in committee and project team decision-making process (preferred).
• Estimated Travel Required: <20%
• This position will be based out of the national office in Indianapolis, Indiana.  Current work environment is hybrid; 2 days in the office and 3 days are remote.

• Effective Communication: Can exchange ideas, thoughts, opinions, knowledge, and data so that the message is understood with clarity and purpose.
• Teamwork: Can effectively work together with other people and collaborate to achieve a common goal or to complete a task in the most effective and efficient way.
• Project Management: The discipline of planning, organizing, and managing resources to bring about the successful completion of a specific project.
• Resourcefulness: The ability to creatively cope with difficult situations, or unusual problems. It is about problem-solving and getting things done in the face of obstacles and constraints.
• Flexibility: Is open to change and new information; rapidly adapts to new information, changing conditions, or unexpected obstacles.

• Leadership: We actively listen and continually strive to provide vital solutions, counsel and advocacy for student-athletes and intercollegiate athletics.
• Inclusion: We seek and incorporate different perspectives and experiences to drive innovation and impact.
• Communication: We commit to an environment of openness to build trust and make timely decisions.
• Collaboration: We work together, based on mutual respect, to lead and serve our stakeholders.
• Accountability: We take ownership for our actions and results to add value every day.