Director, Integrated Marketing & Programs

At Nerdio, our mission is to simplify the lives of IT professionals and maximize their Microsoft cloud and end user computing investments. 

Nerdio is seeking a Director, Integrated Marketing & Programs to lead the strategy, planning, and execution of cross-channel marketing campaigns that drive pipeline, engagement, and brand growth across our enterprise IT and MSP customer segments. This role sits at the intersection of strategy and execution — translating company and product priorities into cohesive, measurable marketing programs that span digital, field, partner, and lifecycle channels.  You'll own the integrated marketing calendar end-to-end: aligning campaign themes, messaging, and channel mix with sales, product marketing, and demand generation teams, then driving flawless execution and reporting on results. 

• →Own integrated campaign strategy: Build and lead the end-to-end marketing calendar, translating product launches, sales priorities, and market opportunities into cohesive, multi-channel campaigns (digital, email, web, field/events, partner, ABM, and paid).
• →Orchestrate cross-functional execution: Partner closely with Product Marketing, Demand Generation, Content, Partner Marketing, Sales, and Design to ensure every campaign has clear goals, consistent messaging, and coordinated timing across channels.
• →Manage marketing programs & operations: Establish and refine the processes, workflows, and tools (e.g., campaign briefs, project tracking, marketing calendar cadence) that keep a growing marketing team organized, accountable, and moving quickly.
• →Drive segment- and audience-specific programs: Design and execute targeted programs for Nerdio's key audiences — enterprise IT teams and MSPs — tailoring channel mix and messaging to each segment's buying journey.
• →Measure and optimize: Define KPIs and reporting frameworks for campaign and program performance (pipeline contribution, engagement, funnel conversion); use data to continuously improve targeting, channel mix, and ROI.
• →Manage budget and vendors: Own the integrated marketing budget across campaigns and programs, ensuring efficient allocation and strong ROI; manage relevant agency and vendor relationships.
• →Lead and develop talent: Build, mentor, and manage a team of marketing program/campaign managers, fostering a culture of ownership, creativity, and operational excellence.
• →Champion the Nerdio brand: Ensure every campaign reflects Nerdio's voice, quality bar, and positioning as the leader in AVD, Windows 365, and Microsoft 365 management.
• →Partner closely with marketing leadership: Serve as a member of Nerdio's Marketing Leadership Team and act as a right hand to the CMO, helping prepare leadership reviews and board-level updates, keeping the broader marketing team aligned on priorities, and stepping in to lead special projects and drive follow-through on key initiatives across the department.

• 8+ years of B2B marketing experience, including 3+ years managing integrated campaigns or marketing programs at a SaaS, cloud, or IT infrastructure/software company.
• Proven track record building and executing multi-channel campaigns that deliver measurable pipeline and revenue impact.
• Strong program/project management skills — comfortable owning a complex calendar with many moving parts and stakeholders.
• Experience partnering with Product Marketing, Demand Generation, and Sales to align campaigns with GTM strategy.
• Familiarity with marketing automation and campaign tooling (e.g., HubSpot, Marketo, Salesforce, project management platforms).
• Data-driven mindset with experience defining KPIs, analyzing campaign performance, and translating insights into action.
• Experience marketing to technical/IT audiences (Enterprise IT, MSPs, and IT channel partners) is a strong plus.
• People-management experience, with a track record of developing high-performing marketing teams.
• Excellent written and verbal communication skills; ability to influence cross-functional stakeholders without direct authority.
• Comfort building and preparing executive-level materials, such as leadership updates and board presentations, for senior stakeholders.
• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).