Nium1mo ago

Head of Consumer Marketing

SingaporeFull-timeexecutive

OtherManagementHead

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Quick Summary

Key Responsibilities

Define and lead the global B2C marketing strategy for both Instarem (remittance) and Amaze (travel card),

Technical Tools

OtherManagementHead

Nium is the global infrastructure company powering real-time cross-border payments. Founded to deliver the payments infrastructure of tomorrow, today, we are building a programmable, borderless, and compliant money-movement layer that powers transactions between people, businesses, and intelligent systems — enabling banks, fintechs, payroll providers, travel platforms, marketplaces, and other global enterprises to move money instantly, anywhere in the world.

Co-headquartered in San Francisco and Singapore, with offices in 14 markets and team members across 20+ countries, we take pride in a culture anchored in Keeping It Simple, Making It Better, and Winning Together. 2025 was the strongest year in our 10-year history, with record revenue, record transaction volumes, and EBITDA profitability — and we are now entering one of the most dynamic chapters in our journey. We believe the best work happens face-to-face, and we operate a hybrid model with three in-office days per week to strengthen collaboration, alignment, and innovation.

We move over $50B annually across a network that spans 190+ countries, 100 currencies, and 100 real-time corridors. We power fast payouts to accounts, wallets, and cards; enable local collections in 35 markets; and support card issuance in 34 countries — all backed by licenses across 40+ markets.

With over $300M raised to date, Nium offers ambitious builders the opportunity to shape the future of global money movement — at scale.

Instarem and Amaze, the Consumer-facing brands of Nium, are on a mission to simplify money for customers across the world by leveraging the latest technology and being the change-driver for the complexities around global payments. Customers that use Instarem, are empowered to do more with their money in an intuitive, transparent, and cost-effective manner. 

Role overview

This is a pivotal leadership role responsible for defining how Instarem wins with consumers globally. You will operate as a marketer and business leader — setting the growth agenda, shaping our brand, leading strategic partnership discussions, and directly influencing revenue outcomes across markets. 
 

We are looking for a decisive, commercially minded operator who thrives in high-velocity environments and knows how to translate strategy into measurable impact. This is a highly cross-functional role, partnering closely with Consumer Product, Commercial, Data, Finance, and Regional Leaders.  

The ideal candidate combines strong strategic thinking, deep consumer marketing experience, and a hands-on leadership mindset — comfortable operating in complexity, ambiguity, and high-growth environments. 

Key responsibilities:

Define and lead the global B2C marketing strategy for both Instarem (remittance) and Amaze (travel card), aligned with consumer business priorities and regional growth plans

Establish clear positioning, value propositions, and messaging frameworks that resonate with cross-border, value-conscious consumers 

Translate company and product strategy into actionable marketing roadmaps with clear investment logic and ROI expectations. 

Own key consumer growth levers: acquisition, activation, engagement, retention, and reactivation

Lead integrated marketing programs across performance marketing, lifecycle/CRM, affiliate partnerships, referrals, content, and brand initiatives

Partner with Product and Commercial teams on go-to-market strategy for new features, pricing changes, corridors, and propositions

Own Nium’s consumer partnership strategy — including card scheme relationships (e.g. Mastercard), banking and co-brand partners, and distribution channels

Build and present compelling commercial proposals for partner engagements: structuring the pitch, framing the economics, and representing the consumer business at senior partner meetings

Act as a trusted advisor to the Consumer GM and leadership team on growth strategy, market prioritization, and customer insight. 

Bring a strong point of view backed by data — influencing investment decisions and strategic trade-offs. 

Clearly connect marketing activity to revenue, customer value, and long-term business performance. 

Build an effective partnership strategy. Work with schemes and strategic partners to accelerate our growth strategy.

Lead, mentor and grow a global consumer marketing team, including in-house talent and agency partners

Set clear goals, success metrics, and operating rhythms across regions and functions

Foster a culture of ownership, accountability, and continuous improvement

Define and own marketing success metrics that matter (e.g. CAC, LTV, conversion, engagement, cohort and segment health)

Implement dashboards and reporting that connect marketing activity to business outcomes

Champion experimentation and structured learning to unlock scalable growth.

Strengthen Instarem’s brand clarity and consistency across markets and channels

Balance performance-driven growth with long-term brand trust and customer loyalty

Ensure a cohesive customer narrative across product, marketing, and communications

10–15+ years of experience in consumer marketing, growth, or brand leadership roles

Proven experience scaling global B2C products, ideally in fintech, payments, or consumer tech

Strong track record owning growth outcomes, not just campaigns or channels

Deep understanding of performance marketing, lifecycle/CRM, and GTM — with sound judgment on where each matters

Demonstrated ability to lead teams, influence senior stakeholders, and operate cross-functionally

Analytical, commercially minded, and comfortable working with data to drive decisions

Experience marketing to cross-border, mass-market, or price-sensitive consumers is a strong advantage

Builder mindset: pragmatic, low-ego, and energized by creating clarity in fast-moving environments

A clear, differentiated consumer value proposition across Instarem’s priority markets

Sustainable, efficient growth in active users, engagement, and revenue contribution

Strong alignment between marketing, product, and business strategy

A high-performing marketing team with clear ownership and momentum

Marketing viewed internally as a core growth engine and strategic partner

Listing Details

Posted: February 24, 2026
First seen: March 26, 2026
Last seen: April 24, 2026

Posting Health

Days active: 28
Repost count: 0
Trust Level: 33%
Scored at: April 24, 2026

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Nium

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Nium is a global payments company enhancing cross-border financial solutions for businesses, aiming to simplify real-time money movement.

Employees

750

Founded

2014

Domain

Jobs

External application · ~5 min on Nium's site

Please let Nium know you found this job on Jobera.

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Head of Consumer Marketing

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Head of Consumer Marketing

Quick Summary

Listing Details

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4 other jobs at Nium

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