Marketing Specialist, US

Nofence is a Norwegian scale up who has built the world’s first virtual fencing solution for livestock. As we aim to revolutionize livestock management we will need top-notch competence in our Marketing team, and we are now looking for a Marketing Specialist. Elevate your career with us and be at the forefront of innovation in agricultural technology!

The U.S. Marketing Specialist is the operational backbone of the U.S. marketing function. Reporting to the U.S. Marketing Manager, this role takes strategic and creative direction and translates it into structured execution: briefing partners, coordinating deliverables, publishing content, running event logistics, gathering media partner metrics and managing efforts within the budget.

Operating in a newly launched and fast-growing market, this role frees the U.S. Marketing Manager to focus on strategy, performance, and market growth. The Marketing Specialist will implement the day-to-day flow of work (managing media & event partners, the global team, content creators, etc.) ensuring that nothing slips and that the U.S. team can be agile & efficient.

This is a hands-on execution role with a livestock industry lens. It requires strong project management skills, attention to detail, livestock industry insight, comfort with reporting and data, and an organized approach to keeping many moving pieces aligned in a scale-up environment.

Reports to: U.S. Marketing Manager

Collaborates with: Global teams, U.S. team, vendor & agency partners, content creators & ambassadors

Media, materials, and vendor coordination

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  Book and manage endemic media placements

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  Coordinate collateral orders, promotional materials, and shipping with suppliers

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  Brief vendors and external partners with direction set by the U.S. Marketing Manager

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  Track deliverables, chase outstanding items, and keep production schedules on time

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  Manage insertion orders, invoicing, and supplier requests

Performance marketing interface

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  Traffic finished assets, copy, and links for campaigns

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  Track the status of incoming deliverables and flag bottlenecks

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  Maintain campaign calendar, asset versions, and in-market timelines

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  Keep stakeholders informed on what is in flight, what is live, and what is pending

Global team coordination

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  Coordinate and brief the global team on production needs based on direction from the U.S. Marketing Manager

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  Track asset delivery against agreed timelines and flag delays early

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  Maintain a shared view of in-progress requests, owners, and due dates

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  Coordinate approvals and deliver final assets with partners and stakeholders

Performance tracking and reporting

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  Coordinate with global team to consolidate performance data across paid media, endemic placements, organic social, and events

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  Pull qualitative inputs from sales and field activity into a clean, repeatable summary

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  Identify obvious anomalies or flags in the numbers and deliver to the U.S. Marketing Manager

Organic social and community management

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  Translate the content calendar and direction into concrete posts across U.S. social channels

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  Schedule, publish, and monitor content according to the agreed cadence

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  Run day-to-day community building and management: engagement, comments, and responding to direct messages or routing with customer success team

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  Address noteworthy interactions, sentiment shifts, or sensitive issues for review

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  Capture and organize user-generated content from customers

Ambassador and content creator coordination

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  Help onboard new ambassadors and content creators

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  Manage day-to-day relationships, deliverables, and posting schedules

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  Coordinate timing and channel placement for partner-produced content

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  Maintain a current view of active partnerships, deliverables, usage rights, contract terms, and content approvals

Event logistics

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  Implement end-to-end coordination of communications and logistics for marketing-led events.

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  Manage booth & material shipping, vendor coordination, and on-site support

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  Provide post-event wrap-up, including post mortems, metrics & insight reporting

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  Coordinate resources, playbooks, and materials for sales-led events including field days, demos, and pasture walks

Website and asset management

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  Maintain and update the U.S. website with events and market-specific content, in alignment with local & global PR efforts

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  Support localization and transcreation requests in coordination with global teams

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  Manage and coordinate photo, video and material assets with vendors, U.S. and global teams

Budget tracking and supplier admin.

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  Maintain budget overview and reconcile invoices against the approved U.S. marketing budget

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  Manage orders, invoices, and vendor onboarding

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  Flag overspend risks and provide forecast outlook of committed vs. remaining spend

The right candidate is preferred to have the following qualifications:

• Minimum 5 years of experience in a marketing role

• Strong project management skills; organized by nature, comfortable juggling multiple workstreams and stakeholders independently

• Hands-on social media experience, including creation, scheduling, and community building

• Gathering media partner metrics and delivering results into reporting/tracking platforms

• Experience working with vendors, agencies, and cross-functional teams in a structured, accountable way

• Strong written communication and a service mindset toward internal and external partners

• Familiarity with the U.S. livestock or agricultural industry strongly preferred

• Experience in a scale-up or rapidly growing market is a plus

• Willingness to travel periodically to events and field activities

Role Mindset

• Passion for the livestock industry and improving the lives of producers

• Bring structure to ideas and turn direction into reliable execution

• Think in timelines, ownership, and follow-through

• Stay organized and detail-oriented in a fast-moving, high-volume environment

• Operate with judgment; knowing what to handle directly and what to escalate

• Communicate proactively with vendors, partners, and internal stakeholders

• Be curious and tech forward (use AI tools to improve and accelerate work)

Managing livestock has always been a challenge. Humanity has tried everything from herding with dogs to walling the animals in with barbed wire, electric, and wooden fences, but these are costly and time-consuming solutions and often in conflict with the local wildlife. It has also left vast areas of potential pasture overgrown and underutilized.
Until now.

Enter virtual fences.

What started as a small group of farmers and engineers with a big idea has become Nofence – the world’s first virtual fencing solution for livestock. Curious about how it works? Find out more here.

About the team

At Nofence, we are not your typical 9-to-5 gig. We are a dynamic scale-up, where dedication and innovation are the norm, offering great opportunities for your personal and professional growth. We are passionate about product development, animal welfare, farmer welfare and sustainable agriculture. We genuinely believe our grazing technology is the biggest technological change in agriculture since the tractor!

Be part of a team that’s always looking forward, where your ideas and creativity are not only welcomed but also essential to our mutual success!

Are you ready to change pasture? Just like the soil needs a balanced diversity of nutrients to thrive, a company needs a diversity of hearts and minds. We are an equal opportunity employer!

We will evaluate candidates continuously. If you have any questions about Nofence or regarding the application, please reach out to our U.S. Marketing Manager at lindsey.weber@nofence.no.