Vice President for Enrollment & Marketing

Description

The mission of Northwest Nazarene University is the transformation of the whole person. Centered in Jesus Christ, the NNU education instills habits of heart, soul, mind and strength to enable each student to become God’s creative and redemptive agent in the world. 

The Vice President of Enrollment and Marketing (VPEM) serves as a senior executive leader responsible for developing and executing a comprehensive, data-informed strategy to recruit and enroll an academically qualified student body. Reporting to the President, the VPEMC provides visionary leadership for enrollment management, marketing and communications, and brand strategy, ensuring alignment with institutional mission, goals, and market demand.

The VPEM oversees the integration of admissions (Traditional Undergraduate, Graduate, and Professional), enrollment technologies and analytics, to drive sustainable growth, enhance institutional visibility, and strengthen the university’s reputation. The VPEM is responsible for the development and monitoring of all the Universities enrollment strategies, admissions goals, enrollment tracking, and student customer service strategies.  

Reports to the President and is a member of the Senior Leadership Team (SLT) 

The Vice President for Enrollment & Marketing must:

• Embrace the spiritual heritage of the university and promote the advancement of the educational heritage of the Church of the Nazarene.
• Envision and represent Northwest Nazarene University as an outstanding Christian university and promote building its institutional presence and reputation on the NNU campus, in the Boise Valley, and throughout Idaho and the Northwest U.S.A.
• Understand and articulate the university’s mission, vision, values, and philosophies while communicating effectively with all constituencies, including prospective students, parents, alumni, foundations, businesses and media, as well as faculty, staff, and students.
• Administer the university’s recruitment under the President’s direction and in accordance with adopted policies.
• Guide and have oversight of the Traditional Undergraduate Admissions, Graduate Admissions, and Professional Studies Admissions teams, as well as the Enrollment Technologies office, and all recruitment efforts of the University.

The Vice President for Enrollment & Marketing:

• Supervises recruiting and hiring of all personnel within the Enrollment, Marketing & Communications sector (EMC).
• Provides oversight, training, leadership, and accountability for individual directors within the EMC sector.
• Provides enrollment leadership and oversight throughout the admissions, enrollment and marketing cycles.
• Supervises, motivates, and coaches a team of professionals engaged in achieving enrollment targets, sales activities, and customer service measurements and outcomes.
• Designs and develops performance metrics driven by recruitment activities, creating a culture of assessment and accountability. 
• Works collaboratively with NNU leadership to create an annual enrollment forecast for traditional, graduate, and professional studies offered by NNU.
• Develops and implements enrollment strategies, aligning the strategies with input from the SLT, the Board of Trustees, and the University Strategic Plan. 
• Works closely with the Director of Marketing & Communications to produce a comprehensive and effective marketing plan for student recruitment and enrollment.
• Manages a comprehensive student communication plan that supports not only admissions, but retention and persistence, multi-cultural engagement and student services. 
• Provides guidance for the continued implementation and development of all enrollment technologies.
• Regularly schedules and leads meetings with campus leaders to evaluate enrollment results and goals. 
• Participates in campus commissions/ work groups focused on strategic enrollment planning, student customer service, marketing & communication and culture. 
• Collaborates with campus leadership to develop procedures to ensure compliance with admissions procedures.
• Assure that all appropriate campus programs and entities are involved in preparing annual institutional and program-specific marketing plans, providing expertise in planning and timely creation of professionally produced product to establish and strengthen the NNU brand
• Manages multiple budgets and directs appropriate expenditures. 
• Interacts with the University’s Board of Trustees, serving as a resource person to one or more Standing Committees, and participates in the semi-annual meetings and periodic retreats. 
• Interact with the regional NYI Northwest Field Council. 
• Performs other related duties as assigned. 

Supervision includes: Director of Admissions Operations, Director of Marketing & Communications, Director of SLATE software, Director of Traditional Undergraduate Admissions, Director of GPS Admissions, Assoc. Director of Admissions

The professional and personal qualifications and attributes include:

• Committed Christian, with a history of being 
• Earned master’s degree in a field of study relevant to the position (e.g., marketing and educational leadership)
• A passion for the role of Christian higher education in the church and society
• A current member of the Church of the Nazarene or, if not already, a willingness to join, embrace and actively participate in the Church of the Nazarene
• In full alignment with the Theological convictions of the Church of the Nazarene. 
• At least five years of experience in admissions, enrollment, marketing or a related field
• At least five years of administrative experience, including experience in hiring, training, and promotion of staff
• A deep understanding of sales and customer service, with the proven ability to provide leadership within the context of higher education
• An understanding of social media norms, practices and platforms
• Strong strategy, organization, analysis, and problem-solving skills
• A record of success in admissions initiatives and enrollment strategy development
• Personal and professional integrity and trustworthiness, and the ability to maintain a high degree of confidentiality
• A willingness to be a student of higher education with an understanding of current trends and movements 
• An appreciation for, and a model of, servant leadership
• Exceptional written and verbal communication skills – including, ability to engage a wide variety of constituents, present to large groups, conduct team training, meet with potential students and their parents, coach a team
• Ability to understand, analyze and interpret enrollment data
• Experience with PC software, especially Microsoft Office applications, and the ability to learn new software
• A willingness and ability to travel periodically for work
• The ability to view a computer screen for extended periods of time
• The ability to sit for extended periods of time

• Possess a doctoral degree in a relevant discipline
• Ten or more years of experience in admissions, retention, enrollment, marketing or a related field

To be considered for this position, a complete application packet must be received. Complete application packet will include the following: 

• Letter of interest 
• NNU Application
• Resume 
• Responses to the NNU Christian Mission
• Statement of Faith
• Two (2) reference letters from professional associates 
• One (1) letter of reference from current pastor 
• Transcripts (unofficial are standard for the hiring process, official will be required upon hire) 

Office of Human Resources

Northwest Nazarene University

623 S. University Blvd.

Nampa, ID  83686

Phone: (208) 467-8036

Email: HR@nnu.edu

Northwest Nazarene University is an Equal Opportunity employer. As an educational institution operating under the auspices of the Church of the Nazarene, Northwest Nazarene University is permitted, and reserves the right, to prefer employees on the basis of religion. (Title VII, Sections 702-703, United States Civil Rights Act of 1964 as amended).