Oaknorth.Ai1mo ago

Director of Growth & Distribution – Personal Savings

London · (london) · LondonPermanent - Full Timeexecutive

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Overview

At OakNorth, we’re on a mission to empower the UK’s most ambitious businesses. Since 2015, we’ve lent over $21bn across the UK and US, helped create more than 58,000 new homes and 36,000 jobs,

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OtherDirector

At OakNorth, we’re on a mission to empower the UK’s most ambitious businesses. Since 2015, we’ve lent over $21bn across the UK and US, helped create more than 58,000 new homes and 36,000 jobs, and supported hundreds of thousands of personal savers — all while operating in one of the most highly regulated environments in financial services.

Our products sit at the intersection of innovation, customer outcomes, and regulatory scrutiny. Getting that balance right is non-negotiable.

We are looking for a Director, Growth & Distribution to own and scale customer acquisition and deposit distribution for OakNorth’s Personal Savings business.

This is a senior commercial leadership role with end-to-end accountability for:

Growing direct customer acquisition beyond rate-tables
Building and scaling introducer, affiliate and strategic brand partnerships
Expanding OakNorth’s third-party distribution footprint as an underlying deposit-taking partner
Leading and developing growth marketing and partnerships teams
Working cross-functionally to ensure growth is capital-efficient, compliant and aligned with treasury needs

You will report directly to the Chief Product Officer and will operate as a peer to Product and Engineering Directors, Operations Directors, and as a close partner to Finance and Treasury.

Own the direct customer growth strategy for Personal Savings, with clear targets for volume, cost of acquisition, and customer quality.

Diversify our acquisition by:

Identifying and launching new acquisition channels (e.g. paid search, affiliates, introducers, brand partnerships).

Building scalable referral and introducer models that deliver customers OakNorth can market to directly.

Work closely with Product and Engineering to:

Optimise conversion across acquisition journeys.

Improve onboarding, funding rates, and early-life retention.

Establish clear performance management across channels, grounded in data, not vanity metrics.

Identify, prioritise and build new distribution channels and partnerships that materially increase customer acquisition and deposit volumes.

Lead commercial negotiations, structuring partnerships that balance:

Volume and stability of deposits

Margin and pricing discipline

Operational and regulatory complexity

Originate, negotiate and scale partnerships across introducers, platforms, and brand relationships.

Own ongoing partner performance management, including growth, economics, risk and relationship health.

Continuously review partnership performance to ensure relationships remain commercially attractive and aligned with OakNorth’s strategic objectives.

Lead and develop our growth/direct marketing specialists and our partnerships team.

Set clear objectives, accountability and development plans.

Build a culture that is commercial, data-driven, and outcome-focused rather than channel-led.

Work closely with:

Product & Engineering – to ensure acquisition and partner needs are built cleanly into product roadmaps.

Finance & Treasury – to align growth plans with funding requirements, balance sheet strategy and pricing constraints.

Operations, Risk and Compliance – to ensure the Personal Savings product is designed and operated in a robust, compliant, scalable and regulator-ready manner in line with sound conduct risk

Act as a senior leader within the Personal Savings unit, contributing to overall strategy, prioritisation and decision-making.

A materially more diversified acquisition mix, with reduced dependency on any one channel.

Scalable introducer and affiliate partnerships delivering high-quality, directly marketable customers.

A broader, higher-impact distribution partner portfolio.

Clear visibility and control over acquisition economics.

Strong, credible partnerships with Product, Engineering, Operations, Finance and Treasury.

A high-performing, commercially sharp growth and partnerships team.

Senior leadership experience in growth, distribution or commercial roles within:

Retail banking, fintech, savings/investments platforms, or adjacent regulated environments.

A proven track record of building new acquisition channels or partnerships from zero to scale — not just optimising existing ones.

A proven track record of:

Scaling customer acquisition beyond a single dominant channel.

Building and managing introducer, affiliate or platform partnerships.

Strong commercial judgement, including customer acquisition economics (e.g. CAC, lifetime value, pricing and volume trade-offs).

Experience working closely with product and engineering teams in a highly iterative environment.

Confidence operating in regulated contexts, with an understanding of what cannot be compromised for growth.

The ability to operate at both strategic and hands-on levels.

Deposit growth is existential for a bank. This role directly determines OakNorth’s ability to fund lending, manage cost of funds, and build a sustainable consumer franchise.

If you are excited by owning that responsibility — and comfortable making hard trade-offs to deliver it — this role will suit you.

This role directly determines how billions in deposits are sourced into OakNorth — and therefore how we fund lending and scale the business.

You are not managing a channel — you are building the engine.