Lifecycle Marketing Manager

We are looking for a strategic and data-driven Lifecycle Marketing Manager to own and optimize the full patient journey — from lead nurture and onboarding through engagement, cross-sell, and retention. In this role, you will develop and execute personalized, multi-channel campaigns across email and SMS using Iterable, while leading a rigorous experimentation roadmap to continuously improve performance. You will partner closely with Data & Analytics, Clinical, Product, and Operations teams to build scalable, HIPAA-compliant lifecycle programs that deliver measurable business impact.

• →Own and drive the full lifecycle marketing strategy across all stages (lead nurture, onboarding, activation, engagement, cross-sell, and retention) ensuring each stage of the patient journey is intentional, personalized, and measurable.
• →Develop and execute lifecycle campaigns across email and SMS, leveraging Iterable to build and optimize automated journeys and always-on programs.
• →Lead a rigorous experimentation roadmap, including A/B and multivariate testing of messaging, creative, cadence, segmentation, and value propositions, to drive continuous performance improvement.
• →Define and own lifecycle KPIs, building reporting frameworks and sharing regular performance insights with marketing and cross-functional leadership.
• →Partner with the Data and Analytics teams to develop audience segmentation strategies, leverage behavioral signals, and integrate AI-driven insights to enhance personalization at scale.
• →Collaborate cross-functionally with Clinical, Product, Brand, and Operations teams to align lifecycle programs with broader business goals and patient experience standards.
• →Direct creative strategy for lifecycle channels, including briefing, reviewing, and optimizing copy and design to ensure brand consistency and message effectiveness.
• →Ensure all lifecycle marketing programs are developed and executed in compliance with HIPAA regulations and applicable federal and state laws, partnering with Legal and Compliance as needed.
• →Build and maintain lifecycle process documentation, campaign playbooks, and training materials, publishing these on appropriate internal platforms.
• →Evaluate and manage lifecycle marketing technology partnerships, making recommendations for optimization and scaling of the tech stack.
• →Collaborate with clinical operations to ensure seamless communication and roll out of new policies to our clinical network, including welcome emails and training materials
• →Leverage AI tools as a core part of daily work (drafting, research, iteration) to improve efficiency, quality, and decision-making

• 5+ years of direct-to-consumer lifecycle marketing experience, including hands-on ownership of email, SMS, push, and in-app channels. 
• Bachelor's degree, ideally in Marketing, Business, or a related field.
• Demonstrated track record of building and scaling lifecycle programs that drive measurable growth across acquisition, engagement, and retention metrics.
• Experience in a regulated industry, healthcare, behavioral health, or health-adjacent, strongly preferred.
• Experience with AI-powered personalization, segmentation tools, or machine learning-informed campaign optimization is a plus.

• Prolonged periods sitting at a desk and working on a computer. 
• Must be able to frequently communicate with others through virtual meeting applications such as Zoom and Google Meet. 
• Must be able to observe and communicate  information on company provided laptop. 
• Move up to 10 pounds on occasion. 

As part of our hiring process, we may use technology tools, including AI-supported systems, to assist with reviewing applications or documenting interviews. These tools are designed to support our team, not replace human judgment, and final hiring decisions are always made by our team.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Please complete the following application. Please note that the U.S. Equal Opportunity Employment Information questions below are used for the purposes of EEOC reporting and are optional to complete. Octave is unable to change these questions and we acknowledge that many of the U.S. Equal Opportunity Employment Information questions are not inclusive or affirming of all aspects of cultural identity. Octave is committed to an inclusive workplace environment, and this information will not inform how we approach hiring or employment.