Lifecycle Marketing Manager, Campaign Production

At Spring Health, we’re on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. Our clinically validated technology, Precision Mental Healthcare, empowers us to deliver the right care at the right time—whether it’s therapy, coaching, medication, or beyond—tailored to each individual’s needs.

We proudly partner with over 450 companies, from startups to multinational Fortune 500 corporations, as a leading provider of mental health service, providing care for 10 million people. Our clients include brands you use and know like Microsoft, Target, and Delta Airlines, all of whom trust us to deliver best-in-class outcomes for their employees globally. With our innovative platform, we’ve been able to generate a net positive ROI for employers and we are the only company in our category to earn external validation of net savings for customers.

We have raised capital from prominent investors including Generation Investment, Kinnevik, Tiger Global, Northzone, RRE Ventures, and many more. Thanks to their partnership and our latest Series E Funding, our current valuation has reached $3.3 billion. We’re just getting started—join us on our journey to make mental healthcare accessible to everyone, everywhere.

Spring Health is looking for a Lifecycle Marketing Manager, Campaign Production to support the execution of our member lifecycle marketing programs. This role works within the production engine of the lifecycle team, building and launching campaigns in Iterable, executing customization requests from our B2B customer base, and maintaining high quality across a growing volume of campaign work.

This is an individual contributor role that reports to the Director of Lifecycle Marketing and works closely with the Campaign Production Lead. You'll support lifecycle strategy execution, partner with our external agency, and help translate lifecycle strategy into polished, high-performing campaigns. You're detail-oriented, take pride in getting builds right, and stay organized under pressure. This role is ideal for a lifecycle marketer who is energized by hands-on production work and wants to grow their craft in a fast-moving, high-stakes environment. 

Please note that this is a hybrid role based in New York City, with an expectation to be in office 2-3 days a week. Our office is located at 60 Madison Avenue.

• →Execute campaign builds in Iterable across ad-hoc sends, multi-step journeys, and triggered programs, working within architectures and frameworks established by the Production Lead
• →Support the customization queue by building and QA'ing customization requests
• →Apply segmentation, personalization logic, and conditional content as defined in briefs and templates
• →Maintain and contribute to QA checklists, ensuring every build is reviewed against a consistent bar before it reaches a member inbox
• →Support agency-managed work by reviewing outputs and flagging quality or spec concerns for the Lead to address
• →Document campaign builds, segment logic, and content decisions to support team knowledge and repeatability

• Campaign builds are accurate, on time, and pass QA with minimal rework
• Customization requests are executed cleanly within defined scope and SLAs
• Builds consistently use modular library components rather than creating one-off solutions
• Lifecycle team and stakeholders can trust this role to own standard production end-to-end with minimal oversight
• Cross-functional partners (Creative, Content, CS) find this role communicative and reliable

• 3-5+ years of experience in lifecycle, CRM, or marketing operations with hands-on campaign execution
• Experience building in Iterable or a comparable lifecycle platform (Braze, Customer.io); Iterable strongly preferred
• Solid grasp of segmentation logic, personalization tokens, and triggered journey fundamentals
• Strong attention to detail and comfort managing multiple builds simultaneously
• Organized and proactive, surfaces blockers early and closes the loop without being asked
• Eager to learn production best practices and grow toward greater ownership over time
• Experience in B2B SaaS, PLG, or B2B2C environments preferred

The target base salary range for this position is $93,500 - $117,900 and is part of a competitive total rewards package including benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all employee pay and compensation programs annually using Radford Global Compensation Database at minimum to ensure competitive and fair pay.