Strategist

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

You’re a planner with smarts, passion and curiosity who is committed to helping clients understand and navigate our ever-changing world.  Over the past 3+ years you’ve worked at a creative agency learning the ropes and can apply a number of tools and techniques to contribute to strategies and briefs.

You’ve demonstrated your ability to work with creatives and accounts as a core member of the team. You provide business-relevant perspective on communication challenges. This typically involves developing an understanding of the market and competitive factors, cultural trends and deep consumer understanding. You help ensure the team is set up to deliver not only solutions, but also insight that helps clients make decisions about their businesses. Experience in social strategy considered an asset.

• →Create compelling consumer profiles that provide insight into consumer behaviours, attitudes, lifestyle and usage to uncover meaningful insights
• →Conduct in-depth scouting into cultural trends, channel opportunities, competitive activity and distill into actionable implications and recommendations. 
• →Contribute to and sometimes lead the strategic thinking on campaigns
• →Contribute to writing Creative Briefs (and depending on the nature of the project lead the writing) 
• →Provide inspiration and ideas to creative teams as they begin the creative development process; act as a partner and sounding board during the creative process 
• →Partner with Creatives to concept, explore and push the work 
• →Develop a proficiency for research including becoming comfortable and well versed on all the data on a client’s business.
• →Build excellent relationships with creatives, accounts and agency partners
• →Be familiar with widely used and emerging insight tools and technology, channels and terminology. 

• 3+ years’ strategy experience in a creative advertising agency preferred
• Ability to manage scenarios where on the spot, critical thinking is necessary
• Exceptional written and verbal communication skills
• Proactive mindset; cares about the details and follows through 
• Well informed on cultural and social trends relevant to clients
• Is current on industry, customer and competitor information and integrates those insights into strategic recommendations