Okx
Okx1d ago
New

Ad Creative Strategist

Hong KongHong Kong·Hong Kong Sarmid
MarketingCreative Strategist
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Quick Summary

Overview

Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet,

Technical Tools
MarketingCreative Strategist

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
 

Responsibilities

~1 min read
  • Lead creative strategy and asset production for the department's performance advertising across major channels including Meta, Google, and TikTok
  • Continuously iterate on creative direction based on campaign data and conversion performance to improve CTR, CVR, and ROI
  • Develop a deep understanding of finance and crypto, translating complex product propositions into compelling ad messaging
  • Manage external vendors (creative agencies, production teams, KOLs/influencers), controlling output quality, timelines, and costs
  • Track industry and competitor creative trends to deliver differentiated asset strategies
  • Collaborate cross-functionally with media buying, design, and product teams to ensure efficient execution from concept to launch 
  • Extensive experience in performance ad creative strategy and production, with a hands-on understanding of what makes assets scale
  • Solid knowledge of finance and familiarity with the crypto/digital asset industry; personal investing experience is a strong plus, bringing a genuine user perspective
  • Established network of external vendors, with proven vendor sourcing, vetting, and project management skills to coordinate timely delivery across multiple parties
  • English proficiency sufficient for day-to-day communication and copywriting, comfortable working with cross-regional teams
  • Data-driven mindset, able to quickly adjust creative hypotheses based on campaign feedback
  • Sharp sense of market trends and user psychology, with strong creative storytelling and scriptwriting skills
  • Strong bilingual (English & Mandarin) ability

Nice to Have

~1 min read
  • Advertising experience in crypto exchanges, fintech, or brokerage industries
  • AIGC design capabilities (hands-on experience with AI image/video generation tools such as Nano Banana, Seedance, Kling, etc.)
  • Video editing skills, able to independently handle post-production of assets

What We Offer

~1 min read
Competitive total compensation package
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
Wellness and meal allowances
Comprehensive healthcare schemes for employees and dependants
More that we love to tell you along the process!

Location & Eligibility

Where is the job
Hong Kong Sar, Hong Kong
On-site at the office
Who can apply
HK

Listing Details

Posted
June 17, 2026
First seen
June 17, 2026
Last seen
June 18, 2026

Posting Health

Days active
0
Repost count
0
Trust Level
67%
Scored at
June 17, 2026

Signal breakdown

freshnesssource trustcontent trustemployer trust
Okx
Okx
greenhouse

OKX is a global cryptocurrency exchange and Web3 technology company, offering trading, wallet services, and access to decentralized finance. Founded in 2017, it serves millions of users in over 100 countries.

Employees
5k+
Founded
2017
Domain
okx.com
View company profile
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OkxAd Creative Strategist