Paid Social Specialist

In this role, you’ll manage and optimize paid social advertising programs for some of the world’s leading B2B SaaS companies. Working across social advertising platforms,  you’ll help plan campaigns, test creative and audience strategies, and continuously improve performance.

We’re looking for someone who enjoys digging into campaign data, experimenting within platforms, and identifying opportunities to improve results. This role is ideal for a specialist who sees paid social as both a performance channel and a creative testing ground, and is motivated to deliver measurable impact for clients.

Our team is primarily based in Halifax, Nova Scotia, but we encourage candidates from across Canada to apply. The successful candidate can expect to earn between $65,000–$75,000 CAD/year, depending on relevant skills and experience, as part of a complete, competitive package.

With expertise across platforms like LinkedIn Ads, Meta (Facebook & Instagram), and Reddit Ads, you’ll drive impactful paid social advertising initiatives for fast-growing B2B SaaS companies.

What You’ll Do

• →Social campaign strategy & planning. You develop paid social strategies based on client goals and needs, audience insights, and competitive analysis. 
• →Ad & budget management. You adjust channels, tactics, and budgets to optimize clients’ campaigns and ensure they reach and deliver against goals.
• →Creative testing & optimization. To refine results, you test different ad creatives, formats, audiences, and placements across platforms like LinkedIn, Meta, and Reddit.
• →Performance analysis. Leveraging AI and analytics tools (e.g., Google Analytics, platform analytics, Looker, our MCP), you track campaign performance, measure KPIs, and identify trends. You create reports to help clients understand ROI and campaign effectiveness.

What You Prioritize When Working In Teams

• →Client service. As one of the go-to contacts for your clients, you build trust and rapport by meeting deadlines, proactively problem-solving, and conveying information clearly.
• →Communication & collaboration. You focus on building strong and trusting relationships with your internal teams and client partners.
• →Knowledge sharing. You’re an active contributor to your broader teams and inspire continuous learning and development through sharing ideas, research, and skills. 

Key Competencies

• →3+ years experience in paid social advertising platforms, including LinkedIn Ads, Meta (Facebook/Instagram), and Reddit Ads
• →Experience ramping up quickly, delivering impact
• →Experience managing complex projects and fostering relationships with clients and stakeholders
• →Experience in AI platforms like Claude, especially to assist in performance analysis and reporting 
• →Experience in B2B or SaaS marketing is an asset
• →Experience in an advertising or marketing agency is an asset
• →Knowledge of modern CRM/marketing automation tools, such as HubSpot and Salesforce, is also an asset

The Kind Of People Who Best Fit This Role

• →Detail-Oriented: Hyper-focused on the details and their impact on the bigger picture
• →Optimistic & Collaborative: You maintain a positive outlook in challenging times, and leading teams to solve tough problems motivates you 
• →Proactive: You prioritize forward momentum on projects and in your own development
• →Analytical: You exhibit a probing mind and draw insights from data
• →Growth-Driven: You believe talent and performance can be developed through effort and persistence
• →Efficient: You produce significant output, avoiding wasted effort where possible
• →Honest & Ethical: You don’t cut corners; you do what is right, not convenient

Outshine is a team of digital marketers that drive revenue growth for the world’s most exciting B2B SaaS companies. We drive that growth through digital advertising, deep expertise in data, and a relentless focus on client experience.

When it comes to our work, it’s hard to beat the scale of our clients. We enjoy the luxuries of being headquartered in Halifax while serving a global clientele every day. Our work is spread throughout North and South America, Europe, Australia, and beyond.

Check us out on Glassdoor or connect directly with one of our teammates to find out what it’s really like to work at Outshine.