The Hollywood Reporter: Social Media Producer

California - Los Angeles Officemid

OtherSocial Media Producer

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Quick Summary

Overview

The Hollywood Reporter is seeking a highly creative, fast-moving Social Media Producer to create premium, social-first content around the biggest names and moments in entertainment.

Technical Tools

OtherSocial Media Producer

Responsibilities

~2 min read

→Concept, shoot, edit and publish premium social-first content including Reels, TikToks, YouTube Shorts, videos, carousels and graphics, translating THR interviews, articles, exclusives, cover stories and breaking entertainment news into engaging social storytelling
→Own social publishing and platform optimization across Instagram, TikTok, YouTube, Facebook, Threads and X, creating strong captions, headlines, hooks, thumbnails and platform-specific packaging while helping maintain a consistent publishing calendar
→Produce real-time coverage from red carpets, premieres, awards shows, film festivals and major entertainment events, filming interviews with high-profile talent and quickly identifying and publishing compelling, funny, unexpected or newsworthy moments
→Capture exclusive behind-the-scenes content from THR cover shoots, photo and video shoots, roundtables, interviews and special events, developing creative concepts that give audiences access to candid and personality-driven moments
→Travel as needed for major festivals and entertainment events, including Cannes, TIFF and Sundance, creating and publishing planned and spontaneous social content from THR studios, lounges, premieres, panels, parties and talent interviews
→Shoot and edit polished social video on fast turnarounds, using iPhones and other production tools with a strong understanding of lighting, audio, composition and framing, and editing in Adobe Premiere Pro and other social editing platforms
→Help execute THR’s YouTube and YouTube Shorts strategy, identifying strong moments from interviews, roundtables, original franchises and THR’s video archive and optimizing content for discoverability, click-through rate and watch time
→Use analytics and audience insights to inform creative decisions and audience growth, while supporting sponsored campaigns, branded entertainment, custom activations and social coverage around client events when needed

At least 3+ years of experience creating social media and video content for an entertainment, media, publishing or news brand
Experienced and confident working around high-profile talent, publicists and entertainment industry professionals in red carpet, premiere, festival, awards show and live-event environments
A social media native with a deep understanding of Instagram, TikTok, YouTube and other major social platforms
A strong writer and visual storyteller who can create sharp captions, headlines and hooks and has an excellent eye for framing, composition and memorable moments
Comfortable shooting polished content on an iPhone, identifying the strongest social moment within an interview or event, and editing and publishing quickly in real time
Calm, professional and discreet in sensitive, fast-moving and high-profile environments, with strong editorial judgment
Highly organized and able to manage multiple platforms, deadlines, shoots and deliverables while pivoting quickly as priorities change
Deeply knowledgeable and passionate about entertainment, film, television, awards season and pop culture, and willing to travel for festivals, awards shows and special productions as needed

Requirements

~1 min read

Experience producing red carpet, celebrity interview and talent-driven social content
Experience covering major film festivals, awards shows and entertainment events
Experience working directly with talent representatives and publicists
Proficiency in Adobe Premiere Pro; After Effects, CapCut, Photoshop or Canva experience is a plus
Experience creating high-performing short-form video, Instagram carousels and behind-the-scenes content
Experience growing YouTube, YouTube Shorts and other social audiences
Familiarity with YouTube Studio, Instagram Insights, social analytics and audience development
A portfolio demonstrating strong talent-driven social video, event coverage, BTS content and creative social storytelling

A good faith estimate of the salary range is $70K - $80k upon hire. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The total compensation package for this position will also include other elements, a full range of medical, financial, and/or other benefits including 401(k) eligibility and paid time off benefits.

What We Offer

~3 min read

PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family. PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short & Long Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC's dedication to consistently meet employee’s needs, we are currently launching a new Flexible Vacation Policy.

About The Hollywood Reporter:
The Hollywood Reporter provides unparalleled access to and intelligence about the business of the entertainment industry, as well as the people and the culture behind it. THR is an urgent and timely blend of rigorous breaking news, analysis, investigative reporting, insightful features, as well as lively design and elegant, creative photography across multiple platforms — a high-octane 24/7 website, a luxurious weekly print magazine, video series, podcasts, exclusive events and robust social media accounts. THR sets the entertainment agenda, elevating and broadening the style and substance of the Hollywood conversation

About Penske Media Corporation (PMC)

Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate monthly audience of more than 500 million people. Since 2004, PMC has been a pioneer in digital media and owns over 300 live events, while reaching audiences across all screens. Penske Media is recognized, as one of the Top 100 Private Companies in the United States and North America.

Our Companies & Brands

✓Iconic Media Brands (PMX): Variety, Rolling Stone, The Verge, Billboard, The Hollywood Reporter, WWD, SHE Media, Robb Report, Deadline, Eater, Sportico, ARTnews, Fairchild Media, VIBE, IndieWire, SB Nation, ARTFORUM, POPSUGAR, Gold Derby, BEAUTY INC, Art in America, Punch, The Dodo, and more.

✓Live Events & Experiences: The Golden Globes, SXSW, Academy of Country Music Awards (ACMs), Billboard Music Awards (BBMAs), Dick Clark's New Year’s Rockin’ Eve, SXSW London, American Music Awards (AMAs), and Latin Music Week.

✓Data & Analytics: Luminate, the premier music and entertainment data and analytics company.