Strategy Lead, AI-Marketing

United States·New Yorklead

OtherStrategy Lead

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Quick Summary

Key Responsibilities

acquisition source, landing behavior, drop-off, and booking. Turn that into a prioritized test backlog. Build the landing page iteration loop. Generate variants, deploy, read results,

Requirements Summary

more pet parents booked at lower cost, and a team that runs more experiments per week than it did the month before. What You’ll Do Conversion and site Own conversion rate optimization on petfolk.

Technical Tools

OtherStrategy Lead

Petfolk is a veterinary care company founded by Dr. Audrey Wystrach. We run modern clinics, a 24/7 virtual care app, and a connected care model that pet parents actually love. Our NPS sits above 90. Newsweek put us in their top five Most Loved Workplaces globally. We've raised north of $116M from Deerfield Management, White Star Capital, Movendo Capital, and others.

We are hiring a Strategy Lead, AI to build the systems that acquire pet parents. You will sit inside Marketing and report to the VP of Growth.

Responsibilities

~1 min read

Requirements

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Nice to Have

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Join a cohort of AI Leads building something new across the whole company.
Full autonomy and real ownership, reporting directly to the functional VP
A company that's genuinely investing in AI, not just talking about it.
Work that connects to something real. Better marketing means more pet parents find better care for their animals.

NYC HQ (4 days per week in-office preferred).

This position requires minimal travel, up to 10%, to headquarters for in-person meetings and to pet care centers to familiarize yourself with operations and ensure timelines are met.