Data Operations Lead, B2B

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work. 

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

The Vertical Data Operations Lead (B2B & Lead Gen) is a senior individual contributor embedded at the intersection of new business, marketing measurement, and complex pipeline data delivery. This role serves three distinct functions: supporting the pre-sales process on large B2B and Lead Gen engagements, contributing to Power Digital's marketing measurement programs, and owning the data onboarding and integration experience for B2B and Lead Gen clients post-signature.

You are a B2B and Lead Gen data specialist. You understand the full pipeline data landscape, CRM platforms (Salesforce, HubSpot), marketing automation tools (Marketo, Pardot), demand generation platforms (LinkedIn Ads, 6sense, Demandbase), call tracking and form capture tools (CallRail, Unbounce), and the messy reality of lead data that arrives in every format imaginable: CSV dumps, screenshot imports, manual spreadsheets, and custom-built ingress pipelines. You know how to bring structure to unstructured data, where pipeline attribution breaks down, and what it takes to connect marketing activity to revenue outcomes for clients where the sales cycle is long and the data is rarely clean.

This role reports to the Director of Data Operations & Enablement and works closely with the Appraisal team, the Measurement team, Analytics Engineering, and client account leads.

• 4+ years in data operations, marketing analytics, or marketing technology with direct client or stakeholder-facing responsibilities
• Deep hands-on experience with B2B and Lead Gen data ecosystems — CRM platforms (Salesforce, HubSpot), marketing automation (Marketo, Pardot), and demand generation tools (LinkedIn Ads, 6sense, Demandbase)
• Proven experience handling unstructured and non-standard lead data ingestion — CSV imports, manual data entry reconciliation, screenshot-to-data workflows, and custom ingress pipelines
• Solid SQL skills and hands-on Snowflake experience — you can write queries, validate data, and troubleshoot without engineering support for day-to-day tasks
• Comfort in client-facing settings: you can speak to data capabilities in a sales conversation and gather requirements from a non-technical marketing stakeholder in the same day
• Familiarity with AI-assisted data tooling for unstructured data extraction, schema mapping, or data normalization
• Familiarity with ETL tools (Fivetran, Funnel) and data pipeline concepts

• Data Depth: Be the go-to for any question about how B2B and Lead Gen pipeline data is structured, where it breaks, and how to make it usable — across clean CRM exports and messy unstructured ingress
• Unstructured Data Ingestion: Own the hardest part of B2B data onboarding — bringing structure to data that arrives in every format imaginable, using AI-assisted tooling where applicable
• Pre-Sales Credibility: Show up in sales conversations as a data expert who builds prospect confidence and sets accurate onboarding expectations