Fashion Marketing Account Director

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. 

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. 

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

• →Employ AI technologies to enhance and optimize business processes
• →Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• →Run quarterly Power Circuit reviews — diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with close attention to creative performance and cohort retention trends
• →Maintain a working understanding of fashion business fundamentals, including pricing strategy, merchandising, and multi-channel distribution (DTC, wholesale, retail, marketplaces, etc)
• →Own the senior client relationship; QBRs should connect creative and campaign decisions back to business outcomes
• →Coordinate paid search, paid social, influencer, SEO, email, and creative teams — in fashion these functions depend on each other more than in most other verticals
• →Consult on customer retention strategy: repeat purchase rate, LTV by acquisition cohort, and loyalty mechanics
• →Manage retention and expansion; lead renewals; grow MRR
• →Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
• →Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our diagnostic system) compliance across managed ADs
• →Coach and give direct feedback to analysts and specialists

• 6+ years in fashion or apparel marketing, agency or brand side
• Understands how creative strategy and media strategy interact — has an opinion on which comes first and why
• Fluent in the influencer and UGC ecosystem: knows how to brief, evaluate, and scale it without losing brand control
• Comfortable with DTC-first brands and understands the economics: CAC, LTV, repeat rate, margin by channel
• Experience with Meta-heavy media mixes and the measurement challenges that come with them — incrementality testing, creative fatigue, audience saturation
• Has worked with brands that move seasonally and knows how to build a strategy that accounts for it
• Track record of retaining and growing accounts

• Expansion to Churn Ratio (ETCR)
• Net MRR across portfolio
• Client NPS (8+ avg)
• Monthly Service Expansion pipeline generation
• Power Circuit Certification (annual)

• Team Coaching and Development
• Marketing Strategy, Development and Execution
• Client Retention and Client Revenue Growth