Product Growth Manager

We're looking for an ambitious PM ready to build Nelly's Growth function from scratch - owning the full journey from sign-up to habit across our software, AI, and fintech surfaces, with direct impact on NRR. If you want real ownership and zero hand-holding, this is it.

We are building the AI-Driven Financial Operating System for European healthcare, solving the biggest challenges for patients and practices. We create what no bank or software platform can handle. Our all-in-one platform transforms chaotic administrative processes into intelligent, automated workflows, from patient care to billing to next-generation payments. Because we truly believe: healthcare should be less about paperwork and more about people.

• Translate Nelly's company vision into specific, prioritized bets across acquisition, activation, and monetisation, informed by data, experimentation, and customer behavior

• Own the end-to-end user journey: from partial sign-up through setup, first value, and habit formation - across Nelly's software, AI, and fintech products, and continuously sharpen each stage

• Build platform-level growth capabilities that compound across surfaces , not features that live in one place

• Design and run a rigorous experimentation and measurement program. Form hypotheses, define metrics, ship A/B tests at high velocity, learn fast, and ship what moves the numbers

• Collaborate deeply with Design, Engineering, Marketing, and Product Leadership on both strategy and execution

• Inform pricing, packaging, and self-serve strategy in partnership with GTM and finance leadership - including how we package across software, AI, and fintech to drive expansion (vertical & geo)

Note: If you don't meet all the criteria, we still encourage you to apply and make the case for why you'd be a great fit. If you're exceptional talent, we're happy to adapt.

• Shipped exceptional B2B/prosumer growth products in high-velocity environments - you care deeply about user outcomes and winning with the product

• 3+ years in product management with hands-on PLG (and ideally PLS) experience: you've built and owned elaborated growth motions on complex B2B workflow products

• High agency and high learning velocity: you run a high volume of hypothesis-driven bets, move fast in ambiguity, say "no" when needed, and are comfortable building from zero

• Strong analytical skills and data mindset around A/B testing, optimization, and defining growth metrics

• Strong data mindset: you create data acquisition and evaluation strategies, track product and agent metrics (utilization rates, precision & recall), understand online vs. offline eval trade-offs, and use insights to drive better customer outcomes

• Passion for AI technology and its potential to reshape product-led growth

• Excellent cross-functional collaboration across Engineering, Design, Marketing, Sales, and Customer Success

• German or Italian proficiency - you can discuss real work with dentists, ZFAs/ZMVs, and billing partners

• Experience growing products for SMB customers in less-digital European verticals (healthcare, construction, legal, architecture, or similar) where adoption is hard-won and not a given

• Experience with self-serve, freemium, or PQL-driven growth motions

• Experience with high-growth SaaS products using usage or outcome-based pricing, where you owned strategies to drive net revenue retention (NRR) growth