Vice President, Marketing

LouisvilleRemoteFull Timeexecutive

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Overview

Make an Impact at the Executive Level We are seeking a Vice President of Marketing to join our executive leadership team and help drive the next phase of company growth.

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OtherPresident

We are seeking a Vice President of Marketing to join our executive leadership team and help drive the next phase of company growth. This role is ideal for a strategic marketing leader who thrives in both vision and execution, someone who can align brand, revenue, and customer experience to deliver measurable results.

The Vice President of Marketing plays a critical role in shaping long-term strategy, strengthening market presence, and accelerating growth through innovative, data-driven marketing initiatives.

You will play a key member of the executive leadership team responsible for driving organizational growth through integrated marketing strategies. This role oversees brand positioning, revenue generation, customer acquisition, and market expansion. The VP ensures alignment across all customer-facing functions and plays a central role in shaping the company’s long-term strategic direction.

Develop and execute comprehensive marketing strategies that elevate brand awareness, support sales objectives, and drive sustainable growth

Lead all advertising, promotional, and communication initiatives across digital and traditional channels

Analyze market trends, customer insights, and competitive intelligence to inform strategic decision-making

Identify new market segments, product opportunities, and customer acquisition strategies

Ensure consistent, high-quality brand messaging across all platforms

Stay at the forefront of emerging marketing technologies, tools, and best practices

Collaborate with the CEO and senior leadership to define long-term growth strategies and organizational priorities

Identify, evaluate, and pursue new business opportunities, strategic partnerships, and market expansion initiatives

Oversee development of proposals, presentations, and materials that support sales and growth efforts

Represent the organization at industry events, conferences, and strategic meetings

Forecast, develop, and manage marketing budgets with a focus on ROI and performance

Establish KPIs, reporting processes, and dashboards to measure marketing effectiveness and business impact

Ensure efficient departmental operations and optimal allocation of resources

Recruit, mentor, and lead high‑performing marketing and sales teams

Oversee daily departmental workflows and ensure accountability for results

Provide timely, constructive feedback and support professional growth

Foster a collaborative, innovative, and results‑driven culture

Serve as a trusted advisor to executive leadership on market conditions, customer needs, and competitive positioning

Perform other related duties as assigned by executive leadership

Bachelor’s degree in Marketing, Business Administration, Sales, or related field (Master’s degree strongly preferred)

Minimum of 5 years of progressive experience in marketing, sales, or strategic planning

Prior experience in a similar or same service industry required

Demonstrated success leading revenue‑generating teams and developing growth strategies

Exceptional written and verbal communication skills

Deep understanding of market dynamics, customer behavior, and competitive landscapes

Expertise in marketing strategy, customer acquisition, and sales enablement

Strong analytical, strategic thinking, and problem‑solving abilities

Proven leadership capability with the ability to inspire cross‑functional teams

Excellent interpersonal and relationship‑building skills

Highly organized with strong attention to detail

Proficiency with Microsoft Office and modern CRM and marketing platforms

Preferred: Experience with Service Titan and HubSpot for marketing automation, sales enablement, reporting, and operational efficiency.

Primarily office‑based role using standard office equipment

Prolonged periods of sitting and computer use

Ability to regularly lift up to 15 pounds