Marketing Creative Strategist (Remote)

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MarketingCreative Strategist

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Overview

The work we do has an impact on millions of lives, and you can be a part of it. We help protect our customers against life’s uncertainties. Regardless of where you work within the company,

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MarketingCreative Strategist

The work we do has an impact on millions of lives, and you can be a part of it.

We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most.

Objective:   

The Creative Strategist is a master at bringing ideas to life and a creative powerhouse who can motivate and direct teams in developing best-in-class designs across multiple channels. This role builds and transforms concepts into innovative solutions.  

Collaborate with the Content Strategist, UX Content Strategist and others to ensure business objectives are achieved through creative concepts and strategies that are insightful, relevant, innovative and effective. 

Define and document creative strategies that align with marketing and business objectives 

Conceptualize and develop engaging creative platforms that support the marketing strategy, creative brief and defined audience needs across channels (websites, social media, email, paid media, direct mail, trade shows, etc.)  

Act as the organization’s brand steward and champion brand guidelines at every point of contact, upholding the integrity of creative standards  

Apply best practices to continuously seek opportunities to innovate the brand, ensure consistency across visual communications and materials and enable development of fresh, compelling creative concepts that add to the user experience 

Train creative team on visual brand guidelines and best practices and set/maintain standards across the organization  

Develop templates and systems for consistent and effective creative execution within the teams 

Partner closely with UX and web teams to create seamless visual journeys across connected digital systems   

Work with research team and analytics team to align on best practices, inform development and optimize designs based on insights and performance 

Effectively present strategies and recommendations to internal and external stakeholders, including senior leaders, to gain alignment and ensure feedback is considered without compromising the defined objective and creative approach 

Deliver compelling presentations that sell ideas and guide teams executing the work  

Collaborate with designers executing the vision and strategy, auditing and/or signing off on work to ensure the production of high-quality design, consistency of brand guidelines, and flawless execution of the creative strategy 

Audit and assess current state digital content and ecosystems, identifying strengths, weaknesses, gaps, inconsistencies, and opportunities 

Understand products and services and how they are nuanced across distribution channels  

Follow the marketing process to meet legal, compliance, and internal audit standards 

5+ years in creative design or professional experience in a related role  

Bachelor’s degree in graphic design, visual arts, interactive media, or related field  

Proven track record as an innovative and collaborative designer – with a background in B2B marketing (specifically financial services, and ideally in life and annuities) 

Exceptional portfolio of multi-channel design work required

Extensive knowledge of creative strategy across mediums, including social media, with a passion for learning new design trends and technologies 

Proficiency in industry-standard design software (Adobe Creative Suite: Photoshop, InDesign, etc.) and prototyping tools (Figma) 

Deep understanding of visual hierarchy, typography, color theory, and layout 

Ability to translate complex ideas into compelling visual solutions 

Strong analytical skills, ability to manage multiple projects and enthusiasm for data-driven marketing  

Ability to manage tight deadlines and hold team members to deadlines  

High-level thinker who can also keep track of details  

Ability to build strong working relationships across all levels of the organization  

Experience in influencing, mentoring and coaching a team of creative professionals   

Impeccable judgment and creative problem-solving skills, including negotiation and conflict resolution skills  

Excellent and persuasive communicator, with the ability to advocate for creative design and facilitate alignment on solutions with various partners