B2B Lifecycle Marketing Manager

At PubNub, we power real-time experiences used by millions of people around the world. Our platform enables businesses to build real-time applications through developer-friendly APIs and real-time infrastructure.

PubNub powers the world's most engaging real-time experiences including chat, live updates, and interactive applications—for more than 2,000 companies, including Verizon, Autodesk, Zillow, and Dropbox. Our global data network processes trillions of messages each month with sub-100 ms latency across 15+ data centers. Backed by $130M in funding, we're shaping the future of how the world connects.

As our B2B Lifecycle Marketing Manager, you'll own customer lifecycle marketing across onboarding, product adoption, engagement, retention, expansion and win-back. You'll use customer and product-usage data, CRM and marketing automation to build segmented, automated lifecycle programmes that help customers realise more value from PubNub while improving retention and Net Revenue Retention (NRR).

• →Build post-sale customer lifecycle and nurture programmes across onboarding, adoption, engagement, expansion, retention and win-back.
• →Design platform expansion and feature-adoption campaigns based on customer needs, product usage and unused capabilities.
• →Partner with our Go-to-Market Engineering (GTME) team on customer health scoring and expansion-signal detection.
• →Use product usage, engagement and customer health signals to identify expansion opportunities.
• →Create ROI reports and value summaries that Account Managers can easily use in customer conversations.
• →Execute multi-team penetration and expansion campaigns within existing enterprise accounts.
• →Build win-back and re-engagement campaigns for quiet or at-risk customers.
• →Analyse churn trends and turn customer insights into retention programmes.
• →Partner closely with Customer Success and Account Managers on adoption, retention and expansion initiatives.
• →Measure lifecycle programme performance and continuously optimise segmentation, messaging and results.

• 3+ years of experience in B2B SaaS lifecycle, customer, or retention marketing.
• Comfort working with technical products and understanding how technical audiences evaluate and adopt software.
• Data-driven approach to segmentation, timing and measurement.
• Hands-on experience with CRM and marketing automation.
• Strong cross-functional collaboration with Customer Success and Sales.

• Experience using product usage data.
• Familiarity with product-led growth programmes.
• Background driving expansion and Net Revenue Retention.
• Experience supporting developer or technical customer bases.
• Experience marketing to enterprise customers.

If you're excited about creating data-driven B2B SaaS lifecycle programmes that strengthen customer relationships, increase product adoption, improve retention and drive expansion, we'd love to hear from you. Join PubNub and help customers unlock the full potential of real-time technology.

Candidates are expected to provide accurate, complete, and truthful information throughout the application and hiring process. Any material misrepresentation or omission may affect employment eligibility.