Creator Manager

Puffco is redefining the cannabis experience through design, technology, and culture. Our products sit at the intersection of innovation and ritual, and our community of creators plays a critical role in how that story is told. We partner with artists, tastemakers, educators, and enthusiasts who share our values and elevate the brand through authentic storytelling.

Puffco is seeking a Creator Manager to own and grow creator relationships across the Puffco ecosystem. This role is responsible for managing day-to-day communications, content deliverables, onboarding, performance evaluation, and long-term relationship development within Puffco’s creator network.

The Creator Manager serves as the connective tissue between creators and Puffco’s brand storytelling — translating campaign objectives into compelling, creator-led content while ensuring consistency, quality, and impact. This is a highly collaborative, execution-focused role that blends relationship management, operational rigor, and cultural fluency.

The ideal candidate has a strong understanding of the creator economy, a sharp eye for aspirational content, and a genuine interest in cannabis culture.

• Manage daily communications with creators in Puffco’s creator network, serving as their primary point of contact
• Oversee the onboarding process for new creator partnerships, ensuring a seamless and aligned experience
• Maintain a comprehensive creator database/CRM, tracking engagement history, deliverables, performance, and relationship status
• Develop and maintain clear program guidelines, workflows, and best practices
• Manage content deliverables, timelines, and quality standards across ongoing and campaign-based initiatives

• Translate campaign objectives into clear, actionable creator briefs and deliverables
• Ensure creators are properly briefed, equipped, and activated for maximum campaign impact
• Track and evaluate creator performance against established KPIs, using platform analytics and CRM data
• Monitor and report on creator contributions to campaigns as needed
• Generate regular reporting on overall creator program health, performance, and ROI

• Partner closely with Marketing, Social, Creative, and Product teams to plan and execute creator-driven initiatives
• Align creator content with Puffco’s brand voice, storytelling, and messaging standards
• Support product launches, brand moments, and cultural activations through creator partnerships

• Scout and identify emerging creators who align with Puffco’s brand values, aesthetic, and cultural relevance
• Stay tapped into cultural shifts, platform trends, and evolving creator formats
• Develop thoughtful integration strategies for bringing new talent into the Puffco ecosystem
• Contribute to the long-term growth and evolution of Puffco’s creator network

• Stay deeply plugged into cultural moments, emerging creators, and shifts across social platforms
• Stay current on creator economy trends, algorithm changes, and platform best practices across key social channels
• Bring insights and recommendations to the team to continuously improve creator strategy and performance

• 4–7 years of experience in creator management, influencer marketing, talent relations, or a related field
• Strong understanding of the creator economy and social platforms (Instagram, TikTok, YouTube, etc.)
• Exceptional organizational skills with the ability to manage multiple creators, timelines, and campaigns simultaneously
• Clear, confident communicator with strong relationship-building instincts
• High taste level and an eye for aspirational, culture-forward content
• Comfort working cross-functionally in a fast-moving, creative environment
• Interest in cannabis, design, and culture (industry experience a plus, but not required)

• Work at the forefront of cannabis, culture, and design
• Collaborate with some of the most innovative creators in the space
• Help shape how a category-defining brand shows up in culture
• Competitive compensation, benefits, and growth opportunities