Sr. Demand Generation Specialist (Remote)

Understand RainFocus’ competitive landscape and customer needs, as well as event industry trends

Own the build, testing, and optimization of email programs, including campaign emails, newsletters, nurture emails, and event promotion

Draft email copy as needed, and coordinate copy and creative requests with other marketing functions

Champion brand consistency across all marketing channels and materials, ensuring messaging and visuals reflect the company's values and market positioning

Own the execution plan, timeline, and dependency management of approved campaigns

Support 1:1 and 1:many campaigns targeting named enterprise accounts, including target list development, email build, and account team coordination

Pull and validate outbound email, nurture, and other channel metrics monthly

Contribute account, industry, and persona-based campaign ideas and channel recommendations grounded in performance data

Own the development of internal resources that help drive alignment across departments, including process documentation

Run the sponsor experience for our annual INSIGHT conference, including pre- and post-event comms, deadline management, and branding

Own all sponsorship logistics: contracting, deliverable fulfillment, and payment coordination in partnership with the finance team

Identify opportunities to introduce innovative marketing tactics and new strategies that drive growth

Utilize AI tools to build, simplify, and monitor automated workflows that eliminate overly manual processes and increase efficiency

Own your own priorities within agreed upon timelines

Bachelor's degree in marketing, communications, or a related field

4+ years of experience in B2B marketing (experience in account-based marketing or demand generation is a plus)

Strong understanding of marketing automation tools and CRM platforms (hands-on experience in Marketo, Demandbase, and Salesforce is a plus)

Deep marketing automation fluency — building, segmenting, testing, and deploying email programs at volume without supervision

Ability to analyze campaign metrics to drive improvements in marketing tactics

Strong organizational skills, including driving multiple projects simultaneously with attention to detail

Data-driven, with a commitment to experimenting for measurable results

Excellent written and verbal communication skills

Ability to work independently and as part of a team

Curiosity about AI and automation to reduce manual workloads