B2B PPC Specialist – AI-Powered Campaigns (Google, Meta, LinkedIn)

MohaliFull timemid

MarketingPerformance Marketer

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Quick Summary

Requirements Summary

Google Ads (Search, Display, Performance Max) Meta Ads (Facebook/Instagram, including Advantage+ features) LinkedIn Ads (Sponsored Content, Lead Gen Forms,

Technical Tools

MarketingPerformance Marketer

About the Role

~1 min read

Build and manage PPC campaigns across Google Ads, Meta, and LinkedIn for B2B audiences.
Use AI-based features (e.g., Performance Max, Advantage+ Shopping/Advantage+ Audience, automated bidding) to improve performance.
Create and manage keyword lists, audiences, lookalikes, remarketing lists, and account-based/CRM-based audiences.
Write ad copy and brief creatives aligned with our ICP, personas, and offers (events, demos, webinars, trials, etc.).

Monitor campaigns daily; adjust bids, budgets, targeting, and creatives to hit CPL and quality targets.
Run A/B tests on headlines, ad copy, creatives, and landing pages.
Use AI tools where relevant to speed up testing and optimization (creative variations, audience insights, bid optimization, etc.).
Identify underperforming campaigns/ads and systematically improve or pause them.

Ensure proper tracking across all platforms (pixels, tags, conversion events, UTMs).
Report on key metrics (impressions, CTR, CPC, CPL, conversion rate) and highlight learnings and next steps.
Share regular performance updates with the marketing team and suggest clear actions based on data.

Work with content and design to develop PPC-ready assets (ad creatives, landing pages, form flows).
Coordinate with sales/SDR teams to align on lead quality, follow-up processes, and feedback from campaigns.
Align with marketing operations to maintain clean tracking and accurate funnel measurement.

Requirements

~1 min read

2–5 years of hands-on experience as a PPC Specialist / Paid Media Specialist in a B2B environment.
Strong practical experience with:
- Google Ads (Search, Display, Performance Max)
- Meta Ads (Facebook/Instagram, including Advantage+ features)
- LinkedIn Ads (Sponsored Content, Lead Gen Forms, automated bidding)
Proven track record of delivering qualified leads and lowering CPL for B2B products or services.
Comfortable using AI-based PPC features and tools for bidding, audience optimization, and creative testing.

Solid understanding of:
- Conversion tracking (pixels, tags, events)
- UTMs and basic attribution
- Landing page and funnel best practices
Strong analytical skills with proficiency in Google Analytics and spreadsheets (Excel/Sheets).
Good written communication skills and the ability to write clear, compelling ad copy.

Experience in SaaS, HR Tech, or Enterprise software.
Familiarity with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Marketo).
Experience with retargeting and nurture sequences across multiple channels.
Basic understanding of SEO/content to align messaging across paid and organic.

Consistently meets or beats CPL and lead quality targets.
Delivers a stable flow of sales-ready leads and meetings from PPC channels.
Builds structured, repeatable campaign setups and testing frameworks that can be scaled across regions, products, and events.

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