Performance Marketing Director

Lead the development and execution of Redirect Health’s integrated growth marketing strategy across all customer acquisition and brand channels. This role goes beyond paid media and requires ownership of the full growth ecosystem, including paid acquisition, SEO, social media, lifecycle marketing, content, user-generated content (UGC), partnerships, and emerging channels.

• →Develop and execute a comprehensive, multi-channel growth strategy aligned with company goals
• →Own acquisition and growth initiatives across Meta, Google, SEO, social, email, content, UGC, partnerships, and future channels
• →Evaluate and test emerging opportunities such as OTT/CTV, out-of-home, influencer partnerships, AI-driven personalization, and other scalable acquisition channels
• →Continuously improve CAC, funnel conversion rates, ROAS, engagement, and customer acquisition efficiency
• →Build scalable systems for experimentation, testing, optimization, and rapid iteration
• →Align brand, growth, content, and customer experience into one cohesive growth engine

• →Create visibility into funnel performance, attribution, customer behavior, and marketing effectiveness
• →Build and improve dashboards, forecasting models, and reporting systems that support executive decision-making
• →Translate complex data into clear recommendations and actionable business insights
• →Balance short-term acquisition performance with long-term customer value and brand growth
• →Partner with Operations and Sales to improve attribution accuracy and pipeline visibility

When we say free, we mean no money out of your paycheck and no cost when you need care:

• →No monthly premiums
• →No cost to add your spouse or children
• →No deductibles (we reimburse them)
• →No out-of-pocket maximums

This benefit alone can save families tens of thousands of dollars.

The pay range for this role is:

120,000.00 - 150,000.00 USD per year (Phoenix)

This role will play a key leadership role in building the future marketing organization at Redirect Health.

• Recruit, mentor, and scale a high-performing growth marketing team
• Build internal capabilities while reducing dependency on external agencies
• Help architect and operationalize an AI-enabled marketing organization using modern AI tools, automation, and agentic AI workflows
• Identify opportunities where AI agents and automation can improve marketing speed, personalization, testing, reporting, and operational efficiency
• Establish scalable processes, systems, and workflows that support long-term company growth

• Identify friction points across acquisition, onboarding, engagement, and retention
• Improve customer experience and conversion through testing, optimization, messaging, and customer insight
• Ensure marketing reflects the humanity, simplicity, and accessibility of the Redirect Health experience
• Collaborate cross-functionally to align customer experience across the full funnel

• Partner closely with Sales, Product, Customer Success, Operations, and Leadership
• Align messaging, campaigns, reporting, and growth priorities across departments
• Help create a culture of accountability, collaboration, experimentation, and customer-focused decision-making