Builder - Founding Lifecycle Marketing Leader

At Reevo, we're reimagining the entire Sales stack from the ground up, and we're doing it with speed. We're building software that orchestrates every Sales motion, enabling B2B teams to operate faster, smarter, and more collaboratively. By combining automation, intelligence, and a radically intuitive interface, we're helping companies unlock new levels of productivity and growth across marketing, sales, ops, and customer success teams.

If you're excited about working on a product that reshapes how revenue teams work and being surrounded by curious, driven teammates, you'll feel right at home here. From day one, you'll get real ownership, real mentorship, and real impact. Our team of 100+ builders has 30 exits under their belt, so you'll be in good company, and working alongside the best!

We're hiring a Founding Lifecycle Marketing Leader to build lifecycle marketing at Reevo from the ground up. Today, communication with prospects and customers happens in pockets across the company. Your job is to turn it into one coordinated system that spans the entire journey: cold outbound, prospect and lead nurture, customer onboarding, and the engagement and expansion programs that grow accounts over time.

You'll own the strategy, the tooling, the copy, and the results. Since this is a founding role, you'll be building most of it yourself at first, and we expect you to use AI heavily to get more done than a single lifecycle marketer normally could.

Because of the close collaboration with cross-functional stakeholders, this role is required to be in-office in Santa Clara or San Francisco.

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• 8+ years in lifecycle, email, or CRM marketing at high-growth AI or modern B2B SaaS companies, ideally in Sales or Revenue technology

• Experience building lifecycle programs from scratch, across outbound, nurture, onboarding, and expansion, and owning the results end to end

• Deep hands-on skill with journey orchestration: segmentation, triggers, suppression logic, and deliverability across email and in-app channels

• Fluency with modern lifecycle and marketing automation tools, and experience wiring product usage and CRM data into communication triggers

• A genuinely AI-native way of working, with real examples of workflows you've built to compress copywriting, segmentation, and analysis

• Strong analytical skills: you can pull your own numbers, run cohort analysis, and tell a clear story about stage conversion

• A track record of running structured testing programs across sequences, timing, and messaging, with learnings you can point to

• High agency, low ego, and a bias for action. You thrive in ambiguous environments and push work forward without waiting for perfect clarity

• Comfort building and automating processes with Notion and AI tools

• Excellent writing. You draft your own sequences and onboarding emails, and they're good