GTM

We’re building Reflow, a workforce and workflow intelligence platform that helps teams understand and improve how work gets done. Partners light up after the first demo; now we need someone who can turn that spark into repeatable growth. You’ll own Reflow’s go-to-market engine: Strategy, execution, and everything in between.

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  Define and execute the go-to-market strategy across segments, channels, and pricing.

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  Build and refine sales and onboarding funnels, shortening time-to-value from demo to deployment.

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  Drive expansion, retention, and revenue growth through structured customer journeys and success programs.

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  Partner with founders on positioning, messaging, and category creation — shaping how Reflow shows up in the market.

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  Run experiments across outbound, inbound, and partner-led motions; find what scales.

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  Develop and own the GTM playbook, from ICPs to touchpoints, success metrics, and process design.

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  Collaborate with product and engineering to translate market feedback into roadmap priorities.

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  Hire and lead future GTM roles (CS, sales, marketing) as the org scales.

• Proven operator in GTM, sales, or growth at an early-stage company

• Experience in B2B or enterprise software, especially in one of these areas: data, analytics, productivity, BI, workforce and similar

• Strategic and analytical → You can break down funnel performance and spot leverage points fast.

• Equally comfortable in the weeds (closing deals, running onboarding) and at 30,000 feet (GTM strategy, metrics, ops).

• Sharp communicator who can translate complex product value into clear, human messaging.

• Entrepreneurial by default → Former founder, first business hire, or someone who thrives in chaos and turns it into process.

• Bonus if you’ve sold or marketed productivity, analytics, or performance intelligence software.