CRM Executive – Turkey Market

About Reliato

With over 10 years of experience supporting the fast-moving world of iGaming, Reliato delivers expert marketing and operational support, helping our partners grow, innovate, and succeed. We’re an agile, solutions-driven team with a strong problem-solving mindset.

Job Overview

We are looking for a passionate and commercially minded CRM Executive to support the growth and retention strategy for the Turkish market. This role is ideal for someone who combines strong campaign execution skills with creativity, attention to detail, analytical thinking, and a genuine affinity for sports and betting.

The CRM Executive will be responsible for planning, localising, coordinating, and executing CRM campaigns across sportsbook and casino, while helping drive player engagement, retention, and long-term value.

Key Responsibilities

• Plan and execute CRM campaigns for the Turkish market across Sportsbook and Casino.
• Coordinate and localise campaign content, ensuring all communications are culturally relevant and aligned with the brand tone of voice.
• Set up and manage bonuses, free bets, free spins, cashback offers, and promotional mechanics within internal CRM and bonus tools.
• Build and schedule CRM communications including Email, SMS, Push Notifications, Onsite Messaging, and Promotion Pages.
• Work closely with Design, Content, CRM Operations, and Market teams to ensure campaigns are delivered accurately and on time.
• Analyse campaign performance and customer behaviour, providing actionable insights and recommendations to improve engagement, retention, NGR, and bonus efficiency.
• Monitor key KPIs including open rates, CTRs, conversion, deposits, turnover, NGR, retention, and bonus-to-GGR ratios.
• Support segmentation and targeting strategies across different customer lifecycle stages.
• Assist with campaign QA and ensure all bonuses, communications, and landing pages are correctly configured before launch.
• Stay up to date with sports events, betting trends, local market behaviour, and competitor activity to help shape relevant campaign ideas.
• Contribute creative ideas for major sporting events, seasonal campaigns, and ongoing promotional activities.
  

Requirements

• Previous experience in CRM, Retention, Campaign Management, or a similar role within iGaming, Sports Betting, or Online Gaming.
• Strong affinity and interest in sports and sports betting.
• Native Turkish and strong English communication skills.
• Strong organisational skills with high attention to detail.
• Comfortable working with multiple stakeholders and managing several campaigns simultaneously.
• Analytical mindset with the ability to interpret campaign data and performance metrics.
• Experience with CRM platforms, bonus tools, or marketing automation systems is considered an asset.
• Proactive, creative, and commercially aware mindset.

Experience / Skills

• EQF 5 – Diploma in Marketing or similar
• Experience: 2-3 years

Nice to Have

• Experience with tools such as Optimove or similar CRM platforms.
• Knowledge of sportsbook and casino promotional mechanics.
• Experience working in fast-paced iGaming or sportsbook environments.
• Understanding of player segmentation, lifecycle marketing, and retention strategies.

What We’re Looking For

We’re looking for someone who enjoys both the creative and operational side of CRM; someone who can think of engaging campaign ideas, execute them accurately, and then analyse what worked and why. The ideal candidate is passionate about sports, understands the Turkish market, and thrives in a fast-moving commercial environment.

What we offer

Comprehensive Health Insurance —  so you’re fully looked after.
Hybrid Working Model — flexibility to work from home and in the office.
Work From Anywhere — enjoy the freedom to work overseas for part of the year.
Gym Allowance — because your wellbeing matters. 
Fresh Fruit Mondays — start the week healthy and energised.
Regular Team Events — fun socials, celebrations, and unforgettable moments.
Work Anniversary Cake — because milestones deserve to be celebrated.