Rpa1d ago

Assistant Planner, Integrated Media Strategy - Honda National

Santa Monica · Santa MonicaHybridmid

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Overview

Why You’ll Never Want to Leave Respect People. Produce Results. For more than 35 years, we’ve built a reputation for both the work we do and how we do it.

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Respect People. Produce Results.

For more than 35 years, we’ve built a reputation for both the work we do and how we do it.

Respect shows up in how we work together and with our clients. It means trusting people to do their jobs, giving them the space to do it well, and holding each other to a high standard. Because when people are respected, they do better work, work that grows businesses, shapes culture, and builds relationships that last. And just as important, they have the support to build a career and a life worth investing in.

Every day, you’ll be teaming up with a diverse, enthusiastic, multi-disciplinary team of professionals with a smart sense of humor and a strong desire to grow and develop.

RPA is seeking an Assistant, Integrated Media Planner to join the Honda National Media Planning Team. This role supports the development, implementation, and optimization of fully integrated media campaigns, including digital strategy and digital media buying, for various Honda model launches across broadcast, digital, out-of-home, radio, and print.

As part of the team’s evolution, this role will contribute to a more holistic media planning approach, with increased exposure to digital planning, execution, and buy management. The Assistant Media Planner partners closely with Media Planners and Supervisors on day-to-day account management, plan development, and campaign execution across channels.

This is an entry-level role and does not require a college degree. The role is hybrid, with preference for candidates based in Los Angeles, CA.

Assist in formulating and compiling integrated media recommendations across digital and traditional channels
Support digital strategy development and the management of digital media buys, in addition to broader media plan support
Help execute, manage, and optimize campaigns across channels, including digital
Support campaign tracking, pacing, and performance reporting
Prepare weekly and monthly reporting (flowcharts, competitive reports, digital performance summaries, etc.)
Compile and review syndicated research and ongoing reports to inform planning and optimization
Train, support and manage interns
Collaborate with cross-channel partners to support cohesive, integrated plans

Highly detail-oriented with strong organization and multitasking skills
Strong communication skills and the ability to thrive in a fast-paced environment
Advanced proficiency in Excel and PowerPoint (pivot tables and vlookups)
Comfort working with numbers, media math, and performance data
Ability to interpret research and analyze data across channels, including digital
Experience with syndicated research tools (Nielsen, Arbitron, MRI) is a plus
Strategic thinker who can juggle multiple assignments and shift priorities quickly
Interest in gaining hands-on experience with digital media planning and buying within an integrated team environment

What We Offer

~1 min read

This is a non-exempt position and is eligible for overtime compensation.

The hourly rate for this position is $20.00 an hour, which is the equivalent to $36,400 gross pay a year.

Pay is not negotiable.

As an Equal Opportunity Employer, at RPA we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status, disability or any other classification protected by Federal, state, or local law.