Director AI - AdFarm

As the Director, AI & Innovation, you will lead the practical design and delivery of AI and automation solutions across AdFarm’s business and selected client work. 

You’ll be accountable for: 

• AI Strategy & Prioritization 

• Solution Architecture & Prototyping 

• Internal and Client Innovation 

• Adoption, Governance & Measurement 

What You’ll Do 

• Develop and maintain a practical AI and automation roadmap tied to AdFarm’s business and client priorities. 

• Identify and prioritize opportunities based on value, feasibility, data readiness, risk and expected impact. 

• Translate business challenges into clear requirements, solution concepts and implementation plans. 

• Architect and prototype AI-enabled tools, workflows and automations; determine when to build, buy or partner. 

• Lead pilots, validate
  results and recommend which solutions should be improved, scaled or stopped. 

• Partner with teams across strategy, analytics, operations, finance, project management, creative, media, AgIntel and client service to redesign workflows and support adoption. 

• Apply AI capabilities to selected client challenges and develop repeatable use cases, delivery approaches and value models. 

• Measure results and communicate progress, trade-offs, risks and investment needs to senior leaders. 

What You Bring 

• Proven experience in AI, digital transformation, innovation, marketing technology, product development, data and analytics, consulting or a related field. 

• Hands-on experience designing and prototyping AI-enabled applications, automations or data-driven workflows. 

• Enough technical fluency with APIs, integrations, databases, cloud platforms and automation tools to design credible solutions and guide implementation. 

• Experience evaluating technical solutions for reliability, security, scalability and maintainability. 

• A strong ability to translate between business needs, user workflows and technical requirements. 

• Experience leading cross-functional change, managing technical partners and influencing senior stakeholders. 

• Strong facilitation, presentation and consultative problem-solving skills. 

• A practical, evidence-based mindset that prioritizes useful outcomes over technology for its own sake. 

• Experience in an agency, consultancy, marketing organization or professional-services environment is a must. 

• Experience in agriculture, food or another specialized industry is an asset.