Measurement Analyst

United States·New York CityUS Full-time Salariedmid

OtherAnalyst

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Overview

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Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant.

Samba is building the future of cross-channel media measurement, and we are seeking our next rockstar Measurement Analyst to build with us!

Samba is an AI-forward data, measurement, and technology company. Using billions of signals from smart TVs, data partners, and the open web, we connect what media people watch and consume with what they do online and the real world. We use this information to help the world’s leading brands make data-informed decisions in content planning, media planning, audience activation, content and ads measurement, and more.

At Samba, Measurement Science is a service organization responsible for using Samba data, measurement, and insights to add value to our customers. The organization is aligned into four verticals: Measurement Partners, Insights, Strategic Initiatives, and Technical Measurement Operations. The Data Analyst role sits in the Technical Measurement Operations team, and provides support cross-functionally to all Measurement Science team members. The role reports to the VP Measurement Science.

Analyst Tasks

Extract data from Samba databases (e.g. conversion rate by audience segment).

Perform custom matches and/or joins from disparate sources (e.g. ad exposure files from a publisher, conversion data from a measurement partner, and panel weights from the Samba measurement panel).

Exploratory analysis and statistics (e.g. drivers analysis to identify what the key drivers were of campaign performance, content viewership, or other metrics.

Visualize data to make it more accessible internally and externally.

Administrative Tasks

Independently manage, maintain, and execute the JIRA board ticketing system.

Define mechanisms (e.g. weekly standups, office hours) to manage workflows.

Incorporate AI into workflows and outputs and turn common requests into repeatable processes (e.g. templates, workbooks).

The James/Jayne Bond of Data Analysis

Sophisticated technical mastery of SQL, Python, Databricks, BigQuery

Cool under pressure - thrives in tackling high-stakes, complex data challenges.

Resourceful in problem solving - enjoys working independently to solve issues.

Unconventional - does things as they should be done, not have been done.

Goal-oriented - relentlessly driven to achieve goals and team success.

4-8 years of experience in a technical data analyst role.